Just Nutritive Purple Conditioner, 8 oz amber bottle

Hand holding a strand of brassy hair: is your hair looking dull and brassy?

Purple Conditioner with leaves: neutralize yellow tones, boost shine, keep hair fresh. Sulfate-free, cruelty-free

Woman with blonde hair: brassiness be gone, with a purple formula that neutralizes yellow tones

Woman with white hair: shine on, with plant-based proteins that boost natural shine

Woman with silver hair: moisturizing ingredients for hydrated, silky, smooth and strong hair

Why you'll love Purple Conditioner: sulfate and paraben-free, cruelty-free, vegan, made in USA, for gray and blonde hair

Back view of long blonde hair before and after, from brassy to a cooler, smoother blonde

Purple Conditioner

Name: Purple Conditioner
Brand: Just Nutritive
SKU: 00235-1
Price: 24.99 USD
Availability: InStock

.price-ui--loading { display: block !important; opacity: 1 !important; }

$24.99 - $27.54

Product Overview

The Soft Finish to Toning Day: Our purple conditioner follows your purple shampoo, laying down a sheer violet layer while it softens, smooths, and detangles.
Sheer, Even Toning: A lighter touch of violet that aims to cool yellow and brassy tones evenly, so porous ends look toned rather than tinted.
Clearer Silver and White: A purple conditioner for gray hair that helps take the yellow edge off salt-and-pepper, silver, and white strands.
Ash-Cool Blonde, Longer: Works to keep bleached, highlighted, and blonde hair looking cool between salon visits, as warm undertones start creeping back.
Moisture Back After Cleansing: Kukui Nut Oil leads a blend of plant oils that replenish moisture, so coarse, dry-feeling strands feel soft again.
Smooth, Easy Detangling: Designed to smooth the cuticle and add slip, so wiry strands comb through easily and the look of frizz settles down.

Product Description

Purple shampoo or purple conditioner: which do you need? A purple shampoo cleanses and deposits most of the violet. A purple conditioner is the gentler second step, adding a sheer toning layer while it puts back the moisture and smoothness that cleansing takes out.

Gray, silver, and bleached strands are often porous, so a strong toner on its own can leave ends tinted while roots stay yellow. Our Purple Conditioner spreads a lighter touch of Acid Violet 43, a cosmetic colorant, through mid-lengths and ends for a more even, cool finish. Kukui Nut and Red Raspberry Seed Oils bring moisture and slip, Cranberry Seed Oil adds antioxidants, and Hydrolyzed Soy Protein with Panthenol leaves strands soft, manageable, and glossy.

Already using a toning shampoo for gray hair? This is the step that keeps hair from feeling stripped. Pair the two as a purple shampoo and conditioner for gray hair, or follow a regular shampoo for lighter toning on very pale silver. Peppermint, Sweet Fennel, and Orange Peel essential oils give it a fresh, minty citrus scent.

Benefits

Sheer Violet Tint: Its soft violet color comes from Acid Violet 43, a cosmetic colorant.
Silicone-Free Softness: Conditions and smooths without silicones, so hair feels soft and clean rather than coated or heavy.
Paraben-Free, Essential Oil Scent: No parabens and no added synthetic fragrance; the scent comes from essential oils alone.
Plant-Based Purple Conditioner: Built on plant oils, botanical extracts, and a plant protein, with every ingredient listed in full.
Gentle on Processed Hair: Suitable for natural gray, color-treated, highlighted, and bleached hair, and gentle on sensitive scalps.
Vegan and Cruelty-Free: Vegan and never tested on animals, from a family-owned, plant-based hair care brand.
Handcrafted in the USA: Made in small batches in the USA, so every bottle gets close, careful attention.

How to Use

After shampooing, gently squeeze excess water from your hair. Wear gloves if you prefer.
Apply to mid-lengths and ends, starting about 2 inches from the roots.
Comb through with a wide-tooth comb so the color spreads evenly.
Leave on 1 to 2 minutes for a light refresh, or up to 5 minutes when brass is stubborn.
Rinse with lukewarm water until the water runs clear.

Tips

Very light or porous hair? Start with the shorter time and check your tone.
For maximum toning, follow Purple Shampoo. For lighter upkeep, use it after a regular shampoo instead.
Hard water dulling your silver? Use Hard Water Rinse Hair Detox before toning so the violet settles more evenly.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (CI 60730).

FAQs

Purple shampoo or purple conditioner: which do I need?

Purple Shampoo does most of the toning while it cleanses. Purple Conditioner adds a sheer second layer of violet while it softens, smooths, and detangles. For stubborn brass, use both together. For light upkeep on very pale silver or blonde, a regular shampoo followed by Purple Conditioner is often enough.

How long do I leave the Purple Conditioner on?

Leave the Purple Conditioner on for 1 to 2 minutes for a light refresh, or up to 5 minutes when brass is stubborn. On very light or porous hair, start with the shorter time and check your tone before going longer. Apply it to mid-lengths and ends, starting about 2 inches from the roots, and comb it through so the color spreads evenly. Rinse with lukewarm water until the water runs clear.

Will the Purple Conditioner stain light gray hair?

Very light, porous hair picks up violet more quickly, so a little technique goes a long way with the Purple Conditioner. Keep it to mid-lengths and ends, comb it through so it spreads evenly, start with the shorter time, 1 to 2 minutes, and rinse until the water runs clear. If you notice a lilac cast, it washes out, and you can alternate with a regular conditioner, such as our Gray Hair Conditioner, on some washes. Wear gloves if you prefer.

How often should I use the purple conditioner?

Use it whenever you tone, and adjust how often to how brassy your hair looks. Paired with Purple Shampoo, that's usually once or twice a week, with Gray Hair Conditioner on the washes in between. If hair starts to look lilac, space out your toning days.

Can I use this purple conditioner with Gray Hair Shampoo?

Yes. Gray Hair Shampoo followed by Purple Conditioner is a lighter way to tone, since the violet comes from the conditioner alone. It suits very pale silver or fine hair that picks up purple easily. When brass is stronger, switch to Purple Shampoo for that wash.

Can I use the Purple Conditioner on color-treated or highlighted hair?

Yes. The Purple Conditioner is suitable for natural gray as well as color-treated, highlighted and bleached hair, and helps keep blonde looking cool between salon visits. Highlights and bleached ends are often porous and take up violet quickly, so start with the shorter time, 1 to 2 minutes, and check your tone. It is silicone-free and gentle on processed hair, with Kukui Nut and Red Raspberry Seed Oils and Hydrolyzed Soy Protein for softness and slip.

Will the Purple Conditioner weigh down fine gray hair?

The Purple Conditioner is silicone-free and built on plant oils, so it's designed to soften without a coated feel. Fine hair does best with a small amount on mid-lengths and ends only, starting about 2 inches from the roots, combed through and rinsed until the water runs clear. If hair still feels heavy, use a little less next time. For extra lift at the roots, our Volumizer Hair Tonic adds body without weighing fine strands down.

What conditioning ingredients does the Purple Conditioner contain?

Kukui Nut, Red Raspberry Seed, Cranberry Seed, Argan, Jojoba, Rose Hip, Olive, and Coconut Oils bring moisture and slip, joined by Hydrolyzed Soy Protein, Panthenol (Vitamin B5), and Glycerin on a base of Aloe Vera Hydrosol. The violet tint comes from Acid Violet 43. You'll find the full list under Ingredients.

Can I use this Purple Conditioner on non-wash days?

It's a rinse-out conditioner, so it's made for wash days and a full rinse until the water runs clear. It isn't meant to be left in. For softness between washes, reach for Leave-In Conditioner | Gray Hair instead.

What makes the Purple Conditioner different?

The Purple Conditioner tones and conditions in one step: a sheer violet tint from Acid Violet 43 plus a blend of plant oils, led by Kukui Nut and Red Raspberry Seed, for softness and slip. It's silicone-free and paraben-free, with no synthetic fragrance; Peppermint, Sweet Fennel and Orange Peel essential oils give it a fresh scent. It's also vegan and cruelty-free, and handcrafted in small batches in the USA by Just Nutritive, a family-owned company making natural hair and skin care since 2007.

Products (positive)Results (positive)Hair (positive)Shampoo (positive)Conditioner (positive)

5 stars: 14 (70%)
4 stars: 3 (15%)
3 stars: 1 (5%)
2 stars: 0 (0%)
1 star: 2 (10%)

Best purple shampoo and conditioner

Soft & Shiny Hair

I use this conditioner every other shampoo and it leaves my hair less brassy and so soft. Other purple conditioners I’ve tried don’t provide nearly the same level of softness as this one.

Disappointment

My hair became dull & heavy -weighted down & slimy

Purple toning shampoo and conditioner

I really really like these products. I was using Sachujuan before this and this product leaves my hair much shinier and softer.

Working good

The shampoo and conditioner are working ok. The Apple Cider cleanse is not really removing the dullness from the ends if my white hair.

Hi Paula, thanks for your feedback! We're glad you find the conditioner working well. For the dullness on your white hair, you might want to try using our purple toning once or twice a week. Feel free to reach out if you need any recommendations! 💜😊

Love the products i have received so far. They are great for my graying hair.

Purple shampoo and conditioner

I have been using the purple shampoo for over a year and love it. I just started using the purple conditioner as well. It does a good job of taking an extra step to remove brassy tones. It doesn’t leave my hair as soft as I would like, however I add my regular conditioner to my hair before rinsing and it feels just right. I do have hard water, so I am sure that contributes to the issue.

Love all my Nutritive products

Great product!

Love this shampoo and conditioner, took the brassy right out. This my new go to purple shampoo and conditioner !

Purple Shampoo and conditioner

I love it!! It brightens my gray hair so that it's not brassy and it doesn't cause my hands to get stained with the purple color. I am so glad I got this purple shampoo and conditioner for my hair. Thank you Just Nutritive for having this amazing product. I use it 3 times a week. My gray hair is now a beautiful gray and not brassy!!

I love them all!

I’ve used the gray shampoo and conditioner several times and my hair has improved with each use. I’ve used the vinegar rinse once and my hair felt softer. I really love the leave in conditioner. My gray/white hair is very dry and wirey, the conditioner makes it much easier to manage. I’ve only used the purple shampoo and conditioner once so I haven’t formed and opinion yet.

Great product

This shampoo and conditioner are amazing. The product brings out the Grey and keeps my hair soft

Purple Shampoo & Conditioner

Loving the purple shampoo and conditioner! I've only used twice since received last week and I notice a difference. Really brightened the white! I also use the gray hair shampoo and love that as well.

Superb difference

Since using the purple shampoo and conditioner as well vinegar conditioner rinse my hair made a major transformation. I originally used the purple shampoo then soon started conditioner.. later after tried vinegar product and voila!!! Yellow brownish grey turned to vibrant shiny fluffy grey. It didn’t take a month I can say. Fantastic results. Thank you staff for listening to our requests, Keep it coming JNC .
NS

Works Beautifully!

I have been using the purple toning conditioner and shampoo once a week for close to 2 months now and I have seen great results! No more yellow in my salt and pepper hair. I use the gray conditioner throughout the rest of the week, too. Quite the team when paired together. Very thankful for these products!

Beautiful hair without all the chemicals of most brands. Control without greasiness

I cannot say enough about this conditioner (and the shampoo). I have struggled for years with my gray hair turning yellow. Regular purple shampoos annd conditioners only gave my hair a purple tint. But the yellow was still there. After only one use, I can see a difference. The yellow is much more subdued. It is now a cool ash blonde. The gray color looks brilliant. I used exactly as directed and couldn’t be happier. I will use both the shampoo and conditioner once a week. Excellent products!!