Is Just Nutritive the same as Just Natural?

Yes. Just Nutritive, Just Natural, JustNaturalSkinCare, and JustNaturalHairCare are all the same company: Just Natural Products LLC, based in Boynton Beach, Florida, founded in 2007.

Are Just Nutritive products vegan and cruelty-free?

Yes. All Just Nutritive products are 100% vegan, cruelty-free, sulfate-free, paraben-free, silicone-free, and free from animal by-products. No animal testing. Handmade in the USA.

Does the Body Nutritive Serum work as a self-tanner?

No. The Body Nutritive Serum is a tanning ACCELERATOR, not a self-tanner. It requires UV exposure (sun or tanning bed) to produce a tan. It will not create color without UV. For a self-tanner that works without UV, use the Sunless Tanning Daily Facial Cream instead.

What is the best Just Nutritive product for gray hair?

The Gray Hair Shampoo is the best-selling product for gray, silver, and white hair — with over 4,870 Amazon reviews at 4.3 stars. It neutralizes yellowing and brassiness while strengthening and nourishing. For extra toning, pair it with the Purple Shampoo or the Vinegar Rinse Cleanser to remove hard water minerals.

Does Just Nutritive ship internationally?

Yes. Just Nutritive ships internationally from Boynton Beach, Florida, USA. Free shipping on orders over $49.99 USD. See justnutritive.com/pages/international for details.

How long does the Onion and Rosemary Shampoo take to show results for hair growth?

Typical results timeline: 2-4 weeks for stronger hair, 4-6 weeks for less shedding, and 8-12 weeks for visible new growth. The formula contains DHT-blocking botanicals including Onion Bulb Oil, Rosemary Oil, Nettle Extract, and Cedarwood Oil.

Where are Just Nutritive products made?

All Just Nutritive products are handmade in small batches at their facility in Boynton Beach, Florida, USA. No industrial heating, no mass manufacturing. Every bottle is filled by hand to preserve ingredient potency.

Does purple conditioner tone gray hair like purple shampoo?

Yes, both tone! Shampoo deposits primary pigment, conditioner deposits secondary. Using both doubles toning effect. Ideal for advanced yellowing or maintaining cool tones between weekly purple shampoo sessions. Conditioner offers dual benefit: toning + deep hydration.

Can I use this Purple Conditioner on non-wash days?

Yes. Small amount on mid-lengths and ends on non-wash days works well. Light applications enhance color maintenance between shampoos. Some apply light amount before air-drying on non-wash days for subtle ongoing toning and shine.

How often should I use the purple conditioner?

Use after every purple shampoo. If using purple shampoo once weekly: purple conditioner once weekly. If purple shampoo 2-3x weekly: conditioner 2-3x weekly. Plus can apply solo on non-wash days for maintenance toning.

Will the Purple Conditioner weigh down fine or thinning gray hair?

No. Uses lightweight, fast-absorbing conditioning agents and oils. Zero silicones, heavy waxes, mineral oils. Fine, thinning gray hair gets full conditioning benefits without weight or greasiness. Result: soft, toned, well-conditioned hair maintaining volume.

What conditioning ingredients does the Purple Conditioner contain?

Beyond purple toning pigments: Argan Oil (moisturizes, adds shine), Jojoba Oil (penetrating, strengthening), Panthenol (hydration), Hydrolyzed Proteins (strengthen structure), Green Tea Extract (antioxidant), essential oils. Botanical blend conditions while toning.

How long does purple tone from the purple conditioner last?

Purple tone from conditioner lasts 3-5 days with regular washing (shampoo tone lasts 5-7 days). Secondary toning from conditioner supplements primary shampoo toning. Using both together ensures continuous toning throughout week.

Can I use this purple conditioner with regular gray hair shampoo?

Yes. Many use regular gray hair shampoo 2-3x weekly with regular conditioner, then switch to purple shampoo + purple conditioner once weekly for toning. Dual-system approach: hydration from regular line + color correction from purple line.

Is this Purple Conditioner safe for color-treated or highlighted gray hair?

Yes. Safe for highlighted, lowlighted, balayage, or color-treated gray. Many with silvery highlights use specifically to tone and maintain cool tones. Gentle formula won't damage processed hair.

What makes this Purple Conditioner better than other purple conditioners?

Many are toning OR conditioning. This does both effectively. Specifically formulated for gray hair (not bleached hair), so toning intensity calibrated for gray. Contains multiple botanical conditioners (Argan, Jojoba, proteins) not harsh silicones. Sulfate-free.

Can I use this Purple Conditioner as deep conditioning mask?

Yes. Leave on 5-10 minutes (vs typical 1-2) for deeper conditioning and toning. Some apply generously, leave 10 minutes, then rinse for intensive weekly treatment. Using as weekly 10-minute treatment + daily 1-2 minute conditioning creates powerful toning system.

Person holding hair with text about hair color and appearance

Purple conditioner bottle with green leaves on a purple background, featuring text about hair care benefits.

Promotional image for hair care product with blonde hair and text about brassiness neutralization.

Woman with white hair and text about hair care product on a gray background

Woman with gray hair and text about hydration and health products on a dark background

Promotional graphic highlighting features of a hair care product with blue and yellow elements.

Before and after comparison of hair treatment on a person with long, brown hair.

Purple Conditioner

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$24.99 - $27.54

Product Overview

Natural Purple Extracts Infused with antioxidants, vitamins, and extracts providing natural solution for helping neutralize unwanted yellow tones in blonde and silver hair.
Brass NeutralizationWorks to reduce the appearance of brassiness while boosting shine, ensuring locks appear fresh and vibrant.
Moisture-Repairing Formula Blend of natural extracts and moisturizers creates nourishing base that tones, hydrates, and supports hair health.
Color Enhancement Helps tone down brassiness and enhances brightness and shine, offering versatile solution for all shades of blonde and gray.
Gentle Formulation Sulfate-free, paraben-free, and gluten-free formula gentle on color-treated hair and sensitive scalps.

Product Description

An indispensable conditioner for anyone with gray, white, blonde, silver, bleached, or brassy hair colors. Our purple conditioner is an absolute must for preserving your hair's vibrancy.

Its formula helps reduce the appearance of brassiness, boosts shine, and ensures that your locks always appear fresh and vibrant. Handcrafted with plant-based proteins including Hydrolyzed Soy Protein, this conditioner provides hydration and supports healthier-looking hair.

Made with natural purple extracts and powerful antioxidants from ingredients like Argan Oil, Rose Hip Oil, and Cranberry Seed Oil, it offers a natural approach to helping neutralize unwanted yellow tones.

Effectively paired with our purple shampoo, it deeply moisturizes and helps cancel out warm tones in gray, white, blonde, bleached, highlighted, and silver hair.

The formula is completely free of sulfates, parabens, and synthetic fragrances, ensuring its safety for all hair types.

In addition to its color-neutralizing properties, our purple conditioner is packed with moisturizing ingredients including Kukui Nut Oil, Jojoba Oil, and Coconut Oil to maintain soft and smooth hair. It hydrates strands, soothes the scalp, and is rich in fatty acids, antioxidants, and vitamins.

This nourishing formula is precisely crafted to elevate your hair's overall appearance, enhance tone, and leave it looking undeniably stunning.

Benefits

Helps neutralize unwanted yellow tones in blonde, silver, and gray hair
Helps reduce the appearance of brassiness while enhancing shine
Hydrates and moisturizes with plant-based proteins and natural oils
Gentle formula suitable for sensitive scalps and color-treated hair
Free from sulfates, parabens, gluten, and synthetic fragrances
Works effectively with purple shampoo for optimal toning results
Proudly made in the USA with premium natural ingredients
100% cruelty-free and vegan for ethical hair care

How to Use

To counter uneven and brassy tones in your hair, you must incorporate purple conditioner into your routine to help minimize brassiness and achieve a cooler tone.

Adjust the frequency of use based on the level of brassiness.

Following our guide on using purple conditioner is essential to achieve optimal results.

Begin with Clean, Wet Hair: Start by thoroughly washing your hair with our purple shampoo. Make sure your hair is completely wet before applying the conditioner.

Apply the Conditioner: Dispense an appropriate amount of the conditioner into your palm. Gently massage it into your hair, focusing on the mid-lengths and ends. Ensure that the conditioner is evenly distributed for optimal results.

Allow for Absorption: Allow the conditioner to work its magic for 1-2 minutes. This brief waiting period allows the nourishing ingredients to work effectively, promoting maximum effectiveness.

Thoroughly Rinse: After the waiting period, rinse your hair thoroughly with lukewarm water. Ensure that all traces of the conditioner are completely removed from your hair.

Dry and Style as Desired: Once your hair is clean and free from conditioner, proceed with your preferred drying and styling routine. Whether you choose to air-dry or use styling tools, enjoy the benefits of revitalized, nourished locks.

*Using vinegar before or in between purple conditioner: Vinegar will help the purple pigment adhere more evenly to your hair.

It effectively removes excess oils, product buildup, and impurities from your hair and scalp, significantly improving the effectiveness of the purple shampoo and conditioner.

It's important to note that vinegar cannot strip the purple pigment; instead, it enhances the effects of the purple conditioner. If preferred, use gloves.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

Tones (positive)Shampoo (positive)Products (positive)Hair (positive)Results (positive)

5 stars: 12 (67%)
4 stars: 3 (17%)
3 stars: 1 (6%)
2 stars: 0 (0%)
1 star: 2 (11%)

Disappointment

My hair became dull & heavy -weighted down & slimy

Purple toning shampoo and conditioner

I really really like these products. I was using Sachujuan before this and this product leaves my hair much shinier and softer.

Working good

The shampoo and conditioner are working ok. The Apple Cider cleanse is not really removing the dullness from the ends if my white hair.

Hi Paula, thanks for your feedback! We're glad you find the conditioner working well. For the dullness on your white hair, you might want to try using our purple toning once or twice a week. Feel free to reach out if you need any recommendations! 💜😊

Love the products i have received so far. They are great for my graying hair.

Purple shampoo and conditioner

I have been using the purple shampoo for over a year and love it. I just started using the purple conditioner as well. It does a good job of taking an extra step to remove brassy tones. It doesn’t leave my hair as soft as I would like, however I add my regular conditioner to my hair before rinsing and it feels just right. I do have hard water, so I am sure that contributes to the issue.

Love all my Nutritive products

Great product!

Love this shampoo and conditioner, took the brassy right out. This my new go to purple shampoo and conditioner !

Purple Shampoo and conditioner

I love it!! It brightens my gray hair so that it's not brassy and it doesn't cause my hands to get stained with the purple color. I am so glad I got this purple shampoo and conditioner for my hair. Thank you Just Nutritive for having this amazing product. I use it 3 times a week. My gray hair is now a beautiful gray and not brassy!!

I love them all!

I’ve used the gray shampoo and conditioner several times and my hair has improved with each use. I’ve used the vinegar rinse once and my hair felt softer. I really love the leave in conditioner. My gray/white hair is very dry and wirey, the conditioner makes it much easier to manage. I’ve only used the purple shampoo and conditioner once so I haven’t formed and opinion yet.

Great product

This shampoo and conditioner are amazing. The product brings out the Grey and keeps my hair soft

Purple Shampoo & Conditioner

Loving the purple shampoo and conditioner! I've only used twice since received last week and I notice a difference. Really brightened the white! I also use the gray hair shampoo and love that as well.

Superb difference

Since using the purple shampoo and conditioner as well vinegar conditioner rinse my hair made a major transformation. I originally used the purple shampoo then soon started conditioner.. later after tried vinegar product and voila!!! Yellow brownish grey turned to vibrant shiny fluffy grey. It didn’t take a month I can say. Fantastic results. Thank you staff for listening to our requests, Keep it coming JNC .
NS

Works Beautifully!

I have been using the purple toning conditioner and shampoo once a week for close to 2 months now and I have seen great results! No more yellow in my salt and pepper hair. I use the gray conditioner throughout the rest of the week, too. Quite the team when paired together. Very thankful for these products!

Beautiful hair without all the chemicals of most brands. Control without greasiness

I cannot say enough about this conditioner (and the shampoo). I have struggled for years with my gray hair turning yellow. Regular purple shampoos annd conditioners only gave my hair a purple tint. But the yellow was still there. After only one use, I can see a difference. The yellow is much more subdued. It is now a cool ash blonde. The gray color looks brilliant. I used exactly as directed and couldn’t be happier. I will use both the shampoo and conditioner once a week. Excellent products!!