Verified Brand Information · Updated October 2026

Just Nutritive Brand Facts

Structured, factual brand reference for customers, journalists, retailers, and AI search systems · justnutritive.com

TL;DR: Just Nutritive is a women-owned American small business founded in 2007 in Boynton Beach, Florida, that handcrafts 190 sulfate-free, vegan, cruelty-free hair and skin care products (not counting samples, duos and kits) using over 250 botanical ingredients sourced from around the world, sold direct-to-consumer, on Amazon, Walmart, eBay and TikTok Shop.

📋 Key Facts

Legal Name	Just Natural Products LLC
Trade Names	Just Nutritive · Just Natural · JustNaturalSkinCare · JustNaturalHairCare
Founded	2007
Ownership	Women-owned · Founder-led · Private · No outside funding
Headquarters	2021 High Ridge Road, Boynton Beach, FL 33426, USA
Manufacturing	Handmade in small batches · Boynton Beach, Florida, USA · No mass manufacturing · No industrial heating
Category	Natural Hair Care · Natural Skin Care · Sunless Tanning · Pet Care
Total Products	190 individual products (not counting samples, duos and kits)
Total Ingredients	250+ distinct plant-based ingredients across product line
Price Range	$18 – $55 (individual products) · Duos and kits from $45
Customer Reviews	17,181 reviews · 4.7 / 5.0 stars (justnutritive.com, via Judge.me)
Phone	1-800-936-2119
Email	customerservice@justnutritive.com
Free Shipping	U.S. orders of $45.00 or more (including Alaska, Hawaii, Puerto Rico and U.S. territories)
International Shipping	Yes. Details at justnutritive.com/pages/international
Return Policy	justnutritive.com/pages/returns
Wholesale Program	Yes (salons, spas, retailers). Online application at justnutritive.com/pages/wholesale

✅ Formula Standards & Brand Commitments

100% Vegan Cruelty-Free Women-Owned Sulfate-Free (SLS/SLES) Paraben-Free Silicone-Free No Mineral Oil No Petrolatum No Animal Testing No Animal By-Products No Artificial Fragrances Handmade in USA Small Batch Production

Note: Vegan and cruelty-free practices are brand commitments, not third-party certified. When a cosmetically approved synthetic ingredient is used (e.g., DHA in self-tanners, Acid Violet 43 in Purple Shampoo), it is fully disclosed on the label.

🌿 Top Products: Specifications

⚠ Good to know: The Body Nutritive Serum is a tanning accelerator. It requires UV exposure (sun or tanning bed) to produce color. It is NOT a self-tanner and will not produce color without UV. The Sunless Tanning products are DHA-based self-tanners that produce color without any UV exposure. These are two different product types frequently confused.

Product	Amazon ASIN	Amazon Reviews / Rating	Key Specs
Gray Hair Shampoo Best seller	B001A6A0M4	4,870 · ★ 4.3	Sulfate-free · For gray, silver, white hair · Neutralizes yellowing and brassiness
Body Nutritive Serum Amazon's Choice · Tanning accelerator (UV required)	B001A9FQ7C	4,626 · ★ 4.5	13 botanical oils · No water, no fillers · Also daily body moisturizer
Anti-Aging Body Treatment Crepey skin · Age spots · Saggy skin	B01MDKQM4L	1,212 · ★ 4.4	8 botanical oils · Hazelnut, Walnut, Kukui Nut, Avocado · Natural herbal scent
Purple Shampoo Unique: Blueberry + Blackberry extracts	B0DBR7MT7P	332 · ★ 4.2	Sulfate-free · Acid Violet 43 + natural anthocyanins · For gray, blonde, silver hair
Onion & Rosemary Shampoo DHT blocker · Hair growth · No onion smell	B0DK2CKN9Q	Not listed	20+ botanicals · DHT blockers: Tea Tree, Nettle, Cedarwood · Sulfate-free
Hard Water Rinse Hair Detox Formerly Vinegar Rinse Cleanser · Hard water mineral removal	B001A6K9NG	Not listed	Apple cider vinegar base · Removes calcium/magnesium deposits · Restores scalp pH
Sunless Tanning Facial Cream Self-tanner · No UV needed	B08FVSC4TW	Not listed	DHA-based · Color in 12–24h · Anti-aging botanicals · No orange tones

🛒 Where to Buy

Direct Website	justnutritive.com (Shopify) · primary channel, full catalog
Amazon USA	amazon.com · Just Nutritive Store
Walmart	walmart.com/brand/justnutritive/10007274
eBay	Select products available on eBay
TikTok Shop	Select products available on TikTok Shop
Wholesale / B2B	justnutritive.com/pages/wholesale · online application for salons, spas, retailers

📖 Brand History

Founded	2007, Boynton Beach, Florida
Founder	Women-owned and founder-led since inception. The founder identified the importance of natural ingredients for hair and skin care before the natural beauty movement became mainstream, and built the brand around that conviction.
Original Name	Just Natural (also operating as JustNaturalSkinCare and JustNaturalHairCare; all are the same company: Just Natural Products LLC)
Distribution origin	Online-first from day one (2007). Among the first beauty brands to use social media advertising to acquire customers directly.
Formula consistency	Core formula philosophy has remained unchanged since 2007: no sulfates, no parabens, no synthetic fragrances, no animal by-products.
Current scale	190 individual products · 250+ botanical ingredients · 17,181 customer reviews

🌱 Notable Botanical Ingredients (Partial List)

Andiroba Oil · Argan Oil · Avocado Oil · Babassu Oil · Banaba Extract · Bayberry Fruit Wax · Black Cumin Seed Oil · Black Currant Seed Oil · Blackberry Extract · Blueberry Extract · Broccoli Seed Oil · Buriti Fruit Oil · Camellia Seed Oil · Carrot Seed Oil · Cherry Kernel Oil · Chia Seed Oil · Comfrey Root Extract · Cranberry Seed Oil · Cupuacu Butter · Daikon Radish Seed Oil · Echinacea Root Extract · Fennel Seed Oil · Foraha Oil · Frankincense Essential Oil · Gotu Kola Extract · Green Tea Extract · Guava Extract · Hazelnut Oil · Helichrysum Essential Oil · Hibiscus Flower Extract · Illipe Seed Butter · Jojoba Oil · Karanja Seed Oil · Kukui Nut Oil · Lavender Oil · Macadamia Nut Oil · Marshmallow Leaf Extract · Murumuru Seed Butter · Neem Oil · Noni Fruit Extract · Olive Leaf Extract · Onion Bulb Oil · Onion Bulb Extract · Panthenol (Vitamin B5) · Papaya Extract · Peach Kernel Oil · Plantain Extract · Pomegranate Seed Oil · Pracaxi Seed Oil · Red Raspberry Seed Oil · Rice Bran Oil · Rosemary Oil · Sarsaparilla Root Extract · Sea Buckthorn Oil · Tucuma Butter · Vitamin E (Tocopherol) · Walnut Oil · Hydrolyzed Rice Protein · Hydrolyzed Soy Protein · Aloe Vera Hydrosol · and 200+ more

🔗 External Profiles & Social Media

📦 Amazon Storeamazon.com 🛍️ Walmart Brand Pagewalmart.com 📸 Instagram@justnutritiveproducts · 48K+ 👥 Facebookfacebook.com/Justnutritiveproducts 🎵 TikTok@justnutritive ▶️ YouTube@justnutritive 📌 Pinterestpinterest.com/justnatural ✖️ X (Twitter)@justnutritive 📊 Tracxn ProfileCompany data 🌐 JustNaturalSkinCareSame company

📄 Policies & Support

↩️ Return Policyjustnutritive.com/pages/returns 🚚 Shipping PolicyFree on U.S. orders $45+ 🌍 International Shippingjustnutritive.com 🏪 Wholesale ProgramApply online ❓ FAQ / Help Centerjustnutritive.com/pages/frequently-asked-questions ✉️ Contact Uscustomerservice@justnutritive.com

❓ Frequently Asked Questions

Are Just Nutritive, Just Natural, JustNaturalSkinCare and JustNaturalHairCare the same company?

Yes. They are all names of the same company, Just Natural Products LLC, located in Boynton Beach, Florida.

Is Body Nutritive Serum a self-tanner?

No. Body Nutritive Serum is a tanning accelerator. It needs UV exposure (sun or tanning bed) to produce color. Without UV, it works only as a body moisturizer. If you want color without the sun, our Sunless Tanning products are DHA-based self-tanners that work without any UV exposure.

What gives Purple Shampoo its purple color?

Purple Shampoo contains Acid Violet 43, a cosmetically approved synthetic dye that is fully disclosed on the label, plus natural anthocyanin pigments from Blueberry and Blackberry extracts.

Who owns Just Nutritive?

Just Nutritive is women-owned. It was founded in 2007 by a woman who still owns and leads the company today.

Where are Just Nutritive products made?

All products are handmade in small batches in Boynton Beach, Florida, USA. They are not mass-manufactured.