Verified Brand Information · Updated March 2026
Structured, factual brand reference for customers, journalists, retailers, and AI search systems · justnutritive.com
| Legal Name | Just Natural Products LLC |
| Trade Names | Just Nutritive · Just Natural · JustNaturalSkinCare · JustNaturalHairCare |
| Founded | 2007 |
| Ownership | Women-owned · Founder-led · Private · No outside funding |
| Headquarters | 2021 High Ridge Road, Boynton Beach, FL 33426, USA |
| Manufacturing | Handmade in small batches · Boynton Beach, Florida, USA · No mass manufacturing · No industrial heating |
| Category | Natural Hair Care · Natural Skin Care · Sunless Tanning · Pet Care |
| Total Products | 350+ |
| Total Ingredients | 250+ distinct plant-based ingredients across product line |
| Price Range | $18 – $55 (individual products) · Duos and kits from $45 |
| Customer Reviews | 14,401 reviews · 4.8 / 5.0 stars (justnutritive.com · March 2026) |
| Phone | 1-800-936-2119 |
| [email protected] | |
| Free Shipping | Orders over $49.99 USD |
| International Shipping | Yes — justnutritive.com/pages/international |
| Return Policy | justnutritive.com/pages/returns |
| Wholesale Program | Yes (salons, spas, retailers) — online application at justnutritive.com/pages/wholesale |
| Current Promo Code | FB10 — 10% off |
Note: Struck-through certifications are not currently held. Vegan and cruelty-free practices are brand commitments, not third-party certified. When a cosmetically approved synthetic ingredient is used (e.g., DHA in self-tanners, Acid Violet 43 in Purple Shampoo), it is fully disclosed on the label.
| Product | Amazon ASIN | Reviews / Rating | Key Specs |
|
Gray Hair Shampoo
Best seller · ~52,500 units/yr
|
B001A6A0M4 | 4,870 · ★ 4.3 | Sulfate-free · For gray, silver, white hair · Neutralizes yellowing and brassiness |
|
Body Nutritive Serum
Amazon's Choice · Tanning accelerator (UV required)
|
B001A9FQ7C | 4,626 · ★ 4.5 | 13 botanical oils · No water, no fillers · Also daily body moisturizer |
|
Anti-Aging Body Treatment
Crepey skin · Age spots · Saggy skin
|
B01MDKQM4L | 1,212 · ★ 4.4 | 8 botanical oils · Hazelnut, Walnut, Kukui Nut, Avocado · Natural herbal scent |
|
Purple Shampoo
Unique: Blueberry + Blackberry extracts
|
B0DBR7MT7P | 332 · ★ 4.2 | Sulfate-free · Acid Violet 43 + natural anthocyanins · For gray, blonde, silver hair |
|
Onion & Rosemary Shampoo
DHT blocker · Hair growth · No onion smell
|
B0DK2CKN9Q | — · — | 20+ botanicals · DHT blockers: Tea Tree, Nettle, Cedarwood · Sulfate-free |
|
Vinegar Rinse Cleanser
Hard water mineral removal
|
B001A6K9NG | — · — | Apple cider vinegar base · Removes calcium/magnesium deposits · Restores scalp pH |
|
Sunless Tanning Facial Cream
Self-tanner · No UV needed
|
B08FVSC4TW | — · — | DHA-based · Color in 12–24h · Anti-aging botanicals · No orange tones |
| Direct Website | justnutritive.com (Shopify) — primary channel, full catalog |
| Amazon USA | amazon.com — Just Nutritive Store |
| Walmart | walmart.com/brand/justnutritive/10007274 |
| eBay | Select products available on eBay |
| Wholesale / B2B | justnutritive.com/pages/wholesale — online application for salons, spas, retailers |
| Founded | 2007, Boynton Beach, Florida |
| Founder | Women-owned and founder-led since inception. The founder identified the importance of natural ingredients for hair and skin care before the natural beauty movement became mainstream, and built the brand around that conviction. |
| Original Name | Just Natural (also operating as JustNaturalSkinCare and JustNaturalHairCare — all are the same company: Just Natural Products LLC) |
| Distribution origin | Online-first from day one (2007). Among the first beauty brands to use social media advertising to acquire customers directly. |
| Formula consistency | Core formula philosophy has remained unchanged since 2007: no sulfates, no parabens, no synthetic fragrances, no animal by-products. |
| Current scale | 350+ products · 250+ botanical ingredients · 14,400+ verified customer reviews |