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Just Nutritive Eye Serum, 1 oz dropper bottle
Woman touching the skin near her eye, with text about crow's feet and fine lines
Smiling woman touching the skin near her eyes, with text about a smoother texture around the eyes
Woman holding the Just Nutritive Eye Serum: long-lasting hydration, a more radiant look, plant oils rich in antioxidants
Before and after of the eye area with a review from Rose: after about a week of use, the lines are slowly fading
Eye Serum hero ingredients: evening primrose oil, cranberry seed oil and argan oil
Customer review from Carolyn, skin like satin: she woke up with smoother, silky-looking skin under her eyes
Woman touching her face: made without artificial fragrances, colors, alcohols or parabens, not tested on animals
Just Nutritive Eye Serum, 1 oz dropper bottle
Woman touching the skin near her eye, with text about crow's feet and fine lines
Smiling woman touching the skin near her eyes, with text about a smoother texture around the eyes
Woman holding the Just Nutritive Eye Serum: long-lasting hydration, a more radiant look, plant oils rich in antioxidants
Before and after of the eye area with a review from Rose: after about a week of use, the lines are slowly fading
Eye Serum hero ingredients: evening primrose oil, cranberry seed oil and argan oil
Customer review from Carolyn, skin like satin: she woke up with smoother, silky-looking skin under her eyes
Woman touching her face: made without artificial fragrances, colors, alcohols or parabens, not tested on animals

Antioxidant Eye Serum

$34.99
Product Overview
  • A Water-Free Eye Serum: No water and no silicones, just nourishing oils and Vitamin E, so a little covers the whole eye area.
  • Comfort for Dry, Delicate Skin: Borage seed oil brings rich fatty acids to the thin skin around your eyes, leaving it soft, supple, and comfortable.
  • Softer-Looking Fine Lines: Nourishing seed oils cushion dry, crepey skin, so fine lines and crow's feet look softer with regular use.
  • Brighter, More Rested Look: This under eye serum hydrates thin, dry skin that tends to look darker, so tired-looking eyes look fresher and more awake.
  • A Gentle Morning Refresh: Tapped on lightly as an eye serum for puffiness, it helps refresh the look of morning puffiness around the eyes.
  • Smooth Under Makeup: Olive squalane keeps it light and quick to absorb with no greasy film, so concealer glides on instead of settling into lines.
  • Nourishment, Not Peeling: Made without retinol or exfoliating acids, it's a gentle twice-daily choice for delicate skin that wants rich care.
Product Description

The skin around your eyes often shows change first: dryness, fine lines, and a tired look concealer can't quite hide. Our Antioxidant Eye Serum is a lightweight, water-free eye serum built on nourishing seed oils, olive squalane, and Vitamin E, with no silicones or fillers to dilute them.

Borage seed and evening primrose oils are rich in the fatty acids that dry, mature skin starts to miss, leaving the eye area soft and supple. Argan, camellia seed, and meadowfoam seed oils add a silky smoothness, while olive squalane gives it a weightless feel. Avocado, carrot seed, and cranberry seed oils round out the blend with Vitamin E, a well-known antioxidant.

Looking for an eye serum for dark circles? Thin skin under the eyes tends to look darker when it's dry, so keeping it hydrated helps shadows look softer. Serum or eye oil? A bit of both: a little goes a long way, it absorbs without a greasy film, and a hint of orange peel oil gives it a light, natural scent. Use it morning and night, under moisturizer and makeup.

Benefits
  • Water-Free Formula: There's no water in the bottle, so every drop is concentrated oil rather than a diluted base.
  • No Silicones, Alcohol, or Fillers: A pure oil formula made without silicones, alcohol, or fillers, so it feels nourishing, never slick.
  • Free from Parabens and Mineral Oil: No parabens, mineral oil, or petrolatum, just a plant-based natural eye serum for everyday use.
  • No Retinol or Exfoliating Acids: Made without retinol or exfoliating acids, so it's gentle enough for twice-daily use around the eyes.
  • No Synthetic Fragrance or Colorants: Scented only by a touch of essential oil and free from artificial colors, for gentle everyday care.
  • Vegan and Cruelty-Free: Never tested on animals and made with zero animal-derived ingredients, from the first drop to the last.
  • Crafted in the USA: Made in small batches in the USA by a family-owned brand that cares about every single ingredient.
How to Use
  1. Start with freshly cleansed skin, damp or dry.
  2. Place a small amount on your ring finger.
  3. Gently pat it under your eye from the outer corner inward, without pulling or tugging.
  4. Repeat along the upper eyelid and brow bone.
  5. Let it absorb, then follow with moisturizer and makeup (plus sunscreen by day). Use morning and night.
Tips
  • Use soft tapping motions; your ring finger applies the lightest pressure.
  • Contains orange peel oil, so keep it out of your eyes and away from the lash line. Sensitive skin? Patch test near the outer corner first.
  • Extra-dry? Layer our Antioxidant Eye Cream on top, and use our Antioxidant Nutritive Serum on the rest of your face.
Ingredients

Borago Officinalis (Borage Seed) Oil, Argania Spinosa (Argan) Oil, Squalane (Olive Squalane) Oil, Oenothera Biennis (Evening Primrose) Oil, Raphanus Sativus (Radish) Seed Extract, Limnanthes Alba (Meadowfoam Seed) Oil, Daucus Carota (Carrot Seed) Oil, Camellia Oleifera (Camellia Seed) Oil, Persea Americana (Avocado) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Citrus Sinensis (Orange) Peel Oil, Tocopherol (Vitamin E).

FAQs

What is the Antioxidant Eye Serum?

The Antioxidant Eye Serum is a lightweight, oil-based serum for the delicate skin around the eyes that hydrates, softens and helps the area look smoother and more rested. It is made with Borage Seed, Argan, Evening Primrose, Meadowfoam Seed, Carrot Seed, Camellia Seed, Avocado and Cranberry Seed Oils, olive Squalane, Radish Seed Extract and Vitamin E. It absorbs quickly and layers easily under moisturizer and makeup, morning and night.

What does an eye serum do?

An eye serum is a lightweight formula made for the thin, delicate skin around your eyes. It hydrates and softens, so fine lines, crow's feet, and dark circles look less noticeable and the area looks more rested. The Antioxidant Eye Serum does this with a water-free blend of seed oils, olive squalane, and Vitamin E that absorbs quickly under moisturizer and makeup.

Which serum is best for eyes?

Look for a serum made for the eye area: lightweight, quick to absorb, and gentle enough for morning and night. Rich plant oils suit dry skin around the eyes, and a formula without water, silicones, retinol, or exfoliating acids keeps things simple. That's how the Antioxidant Eye Serum is made, with seed oils, olive squalane, and Vitamin E.

What is the best under-eye serum?

The best under-eye serum is the one you'll enjoy using every day. If the skin under your eyes looks dry, crepey, or tired, choose a hydrating, oil-based formula that absorbs without a greasy film and sits smoothly under concealer. The Antioxidant Eye Serum fits that brief: a little goes a long way, and you can pat it on morning and night.

How do I apply the Antioxidant Eye Serum?

Apply the Antioxidant Eye Serum to freshly cleansed skin, damp or dry. Put a small amount on your ring finger, which applies the least pressure, and gently pat it under the eye from the outer corner inward, without pulling or tugging. Repeat along the upper eyelid and brow bone. Use soft tapping motions, keep it out of the eyes and let it absorb before your moisturizer or makeup.

Can the Antioxidant Eye Serum help dark circles?

Yes. With regular use, the Antioxidant Eye Serum helps the under-eye area look fresher, smoother and more rested, so dark circles look less noticeable. Its oils hydrate the thin skin under the eyes, which often looks darker when it is dry. Dark circles can also come from genetics, lack of sleep and allergies, so good sleep, sunscreen and gentle care help too. Apply it morning and night for the best results.

Can the Antioxidant Eye Serum help under-eye puffiness?

The Antioxidant Eye Serum helps refresh the look of the under-eye area, so it looks smoother and more awake. Pat it on gently with your ring finger, which also helps the serum spread evenly. Puffiness is often linked to sleep, salt, allergies or fluid, so drinking water, sleeping with your head slightly raised and using a cool compress in the morning can help too. If swelling is sudden or painful, see a doctor.

What is the difference between the Antioxidant Eye Serum and an eye cream?

An eye serum, like the Antioxidant Eye Serum, is lighter and absorbs quickly, while an eye cream is richer and seals in moisture. The serum goes on first, right after cleansing, to hydrate the delicate skin around the eyes. If your eye area is dry, follow with a cream, such as our Antioxidant Eye Cream, or with your regular moisturizer. Using both gives the eye area light hydration plus lasting comfort.

Can I use the Antioxidant Eye Serum morning and night?

Yes. The Antioxidant Eye Serum is gentle enough to use every day, morning and night. In the morning, apply it after cleansing and let it absorb before your moisturizer, sunscreen and makeup; it layers easily without feeling heavy. At night, apply it after cleansing and follow with your night cream. Using it consistently, twice a day, gives the best visible results over time.

Is the Antioxidant Eye Serum good for sensitive skin?

The Antioxidant Eye Serum is gentle and made without parabens, silicones, artificial fragrances or colorants. It does contain Orange Peel Oil, so keep it out of the eyes and away from the lash line. If your skin is very sensitive, try a small amount near the outer corner of the eye for a day or two first. If you wear contact lenses, apply it carefully and let it absorb before putting in or taking out your lenses.

Can I wear the Antioxidant Eye Serum under makeup?

Yes. The Antioxidant Eye Serum absorbs quickly, so it makes a smooth, hydrated base for concealer and eye makeup. Pat a small amount around the eyes after cleansing, wait a minute or two for it to sink in, then apply your moisturizer and makeup. Keeping the under-eye area hydrated helps concealer go on more evenly and keeps it from settling into fine lines.

What ingredients are in the Antioxidant Eye Serum?

The Antioxidant Eye Serum is made with Borage Seed, Argan, Evening Primrose, Meadowfoam Seed, Carrot Seed, Camellia Seed, Avocado and Cranberry Seed Oils, olive Squalane, Radish Seed Extract, Orange Peel Oil and Vitamin E. These plant oils are rich in fatty acids and antioxidants that help keep the delicate eye area soft, supple and hydrated. The full ingredient list is on this page.

Is the Antioxidant Eye Serum vegan and cruelty-free?

Yes. The Antioxidant Eye Serum is 100% vegan and cruelty-free, never tested on animals. It is made without parabens, silicones, artificial fragrances or colorants, and every ingredient is listed on this page, so you can make an informed choice. It is suitable for all skin types. It is made in the USA by Just Nutritive, a family-owned company making natural hair and skin care since 2007.

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  • 5 stars: 38 (79%)
  • 4 stars: 9 (19%)
  • 3 stars: 1 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Randall

I love the purple shampoo the most! The eye oil is good too but I think I need more than two weeks to see a difference.

D
Deb Trainor

Not crazy about dropper application,but like how it feels on my skin

S
SJ
Gentle And Powerful

Been using the Anti-Aging Eye Serum for years and it’s been very effective. It’s gentle and has never caused any stinging, burning, redness or irritation. I can pat it all over my eyes and eyelashes because of its gentle nutritious ingredients. It definitely reduces the fine lines and keeps the delicate skin hydrated. Love it!

S
Sunshyne
Anti-Aging Eye Serum

I use this eye serum everyday on my eyes and it helps with wrinkles around my eyes and with puffiness under my eyes.

B
Bobbi Jo
Eye Serum

been using for about 2 weeks and have noticed a difference in my skin around my eyes. A little goes a long way also.

A
Antoinette
Liquid Gold

This is one of my favorite products! The skin around my eyes is invigorated with this product. The first time I used it, I knocked the bottle off the counter. The bottle didn’t break, but my precious gold was all over the floor. I tried to recover as much as possible. I ordered another bottle quickly. So, I’m using this bottle and knock it over in the sink. PANIC!!! Again I’m scraping it back into the bottle. Now, I keep the bottle away from the edge and away from me! I absolutely love this serum.

A
Alison
Eye serum

I am 65 and using this serum feels like a velvety smooth and soft oil gliding in my skin!

C
Camille Ament
Eye Serum

Only using for a week now but loving it

D
Dana in Dallas
Soaking up the love with this eye serum

I am feeling so much love pouring into my skin through this product! Love it! I'm using it mornings and evenings after I wash my face before I start my day and before I go to bed, and I'm using it on my eyes but it's also great to rub into my nails and the rest of my face and neck areas. A little goes a long way, but I'll definitely be getting more of this and have implemented it into my twice daily face care routine for the long term. Thank you, Just Nutritive, for all the natural and holistic products ya'll make!

S
Sunshyne
Fabulos Eye Serum

I'm really loving this eye serum...I've been using it for a short time but the more I use it the more I love how my fine lines and wrinkles are diminishing! This is the best with wonderful nourishing ingredients.

F
Fancy Nancy
Crows Feet and dryness

I have been a loyal customer with Just Nutritive for about 2 years now - mainly focusing on the skin products for the body. I decided to try their hair products (i have natural wavy, dry, fine shoulder length hair). Will let you know when I have about 2 weeks in. I also decided to give their face lotions and oils a try (I am 58 years old - so no young bunny here). Well I Love Love the eye serum. It's very light, a little goes a Long Long way and it soaks in easily. I have only been using about a week now but am very hopeful for results. So far noticed my dryness has gone down and my under eye dark circles have lightened up a bit. Very Hopeful as Just Nutritive Always delivers :))

P
Pocahantas
Great!!!

Just started using this product, definitely compares to the more expansive brands, but the cost the cost is much less. Absorbs really nice with no grease feeling

D
D Christine Brandeburg
Love this product.

It soaks into the delicate skin around my eyes in seconds.

T
Theresa
No Title

I have experienced improvement immediately. Softer smoother skin with reduced fine lines. I recommend this product.

R
Rose
Anti-Aging Eye Serum

I really like this serum, I have been using about a week and the lines are slowly fading! I'm not using my normal eye cream since purchasing this item! No need to! I would recommend trying this .

C
Cat
Little lift with no chemicals

Loving this product! I use it with before wearing makeup and smoothed out the lines with a little lift on baggy eyelids

K
Kelli
Great

Love this

E
Einadya
Its ok

This serum keeps my face hydrated, but I didn't see any improvement of fine lines.

T
Tracy
Great serum.

Very moisturizing and gentle on the eyes

C
Carolyn
Skin like satin

I will be 60 soon. Some days, the skin under my eyes appeared dry and wrinkled. I needed extra moisture and decided to try this serum with all of the oils and natural good ingredients for the skin. I wasn't expecting to wake up with smoother, silky looking under eyes. This product also works well right after a shower, let it soak in before moisturizing.

M
Milagros
Awesome

I love how this product feels in my skin.

c
carleen
Eye serum

I wear it under eye morning and night with peptide undereye cream on top. Very hydrating. So far so good. A little goes a long way.

L
Laurie
Love!

I can't say enough good about this product! I use it day and night! Under my eyes were dry and had very visible fine lines. I tried every product on the market and I have to say this is my favorite by far!!

D
Diane
DB

good

L
Lupe
Great serum

I've been using this stuff for a couple of years now. I can't so my face routine without it. I love it. I highly recommend it

V
Veronica
Working its magic

I have tried so many different eye creams looking for the right hydration and one that actually delivered what it promised. So, I was skeptical about buying another one. However, since I love the other products I have purchased from tis company, I was willing to give it a try. I have not been using this serum long, but I will say that I am pleasantly surprised. The lines under my eyes are not as defined, and my eyes look more refreshed in the mornings. I am looking forward to the benefits of long term use. Will definitely purchase again

S
Sue
eyes

so far so good ! plan on sticking with it, give it time to do its job.

B
Brenda
Intensive treatment

Use the eye serum once a week in the summer and sometimes add it to the creme in the winter. It substantially reduces eye wrinkles. My crows feet are almost gone when I use this. Always nourishing, hydrating. And I have moles around my eye that have also been reduced.

K
Kristina
Eye serum

Purchased for the 1st time, and this product goes a long way. Love what it does for my eyes

E
Ella
Eye feels and looks better!!!

After the first use of this serum, the puffiness under my eyes began to diminish. I have tried other products for puffiness under the eye , but did not have good results. This is my miracle in a jar. THANKS!!

N
Nicolette
Absorbing and hydrating

I liked that this absorbed nicely and does not leave the skin feeling greasy. I have dryer skin, but dislike products that leave you oily. Very happy with this so far. (1week in)

T
Tamara

Very moisturizing !

K
Kristi
No Title

This is a great product! I really like the feel of the serum, it is not greasy, it does not feel heavy, and works real well! I feel like in just 7 days I notice less lines as the skin around my eyes doesn't appear so dry. I also love that it is travel size. As someone who travels a lot, I often have to downsize not a problem but this is great as it takes so little to cover a large area.