Is Just Nutritive the same as Just Natural?

Yes. Just Nutritive, Just Natural, JustNaturalSkinCare, and JustNaturalHairCare are all the same company: Just Natural Products LLC, based in Boynton Beach, Florida, founded in 2007.

Are Just Nutritive products vegan and cruelty-free?

Yes. All Just Nutritive products are 100% vegan, cruelty-free, sulfate-free, paraben-free, silicone-free, and free from animal by-products. No animal testing. Handmade in the USA.

Does the Body Nutritive Serum work as a self-tanner?

No. The Body Nutritive Serum is a tanning ACCELERATOR, not a self-tanner. It requires UV exposure (sun or tanning bed) to produce a tan. It will not create color without UV. For a self-tanner that works without UV, use the Sunless Tanning Daily Facial Cream instead.

What is the best Just Nutritive product for gray hair?

The Gray Hair Shampoo is the best-selling product for gray, silver, and white hair — with over 4,870 Amazon reviews at 4.3 stars. It neutralizes yellowing and brassiness while strengthening and nourishing. For extra toning, pair it with the Purple Shampoo or the Vinegar Rinse Cleanser to remove hard water minerals.

Does Just Nutritive ship internationally?

Yes. Just Nutritive ships internationally from Boynton Beach, Florida, USA. Free shipping on orders over $49.99 USD. See justnutritive.com/pages/international for details.

How long does the Onion and Rosemary Shampoo take to show results for hair growth?

Typical results timeline: 2-4 weeks for stronger hair, 4-6 weeks for less shedding, and 8-12 weeks for visible new growth. The formula contains DHT-blocking botanicals including Onion Bulb Oil, Rosemary Oil, Nettle Extract, and Cedarwood Oil.

Where are Just Nutritive products made?

All Just Nutritive products are handmade in small batches at their facility in Boynton Beach, Florida, USA. No industrial heating, no mass manufacturing. Every bottle is filled by hand to preserve ingredient potency.

Does the Purple Shampoo stain your hair purple?

No, our purple shampoo is not formulated to cause any staining. But if you prefer, you can use gloves.

Difference between the Gray and Purple shampoo

Our Gray Hair Shampoo helps to remove any yellowing or brassiness tones while also working to maintain a clean and bright appearance, enhancing the natural gray color. Our Purple Shampoo is designed for those dealing with stubborn yellowing and brassiness that are difficult to eliminate. Our Purple Toning Shampoo serves more as a complementary treatment in your hair care routine.

You say not to use Purple Shampoo, yet you offer one?

We truly apologize for any confusion this has caused. Our Purple Toning Shampoo is an optional complementary product for those who like the purple shampoo. Our aim is to offer solutions tailored to all of our customers.

What scent is the Purple Shampoo?

Our products are made with all-natural ingredients, and we never use chemical fragrances. That said, eucalyptus is the most potent essential oil we use and tends to have the strongest natural scent

How long does purple toning last after each use?

Typical lasts 5-7 days with daily washing. Up to 10 days if spacing shampoos further. Pigment gradually rinses out. Most maintain ideal cool tone with weekly purple shampoo. Frequently washing reduces tone duration; less frequent washing extends it. Plan weekly applications for consistent results.

Woman with blonde hair against a gray background with text about hair color issues.

Purple toning shampoo and conditioner bottles with natural ingredients on a purple background

Promotional image for a shampoo product targeting brassy hair with text and a person with blonde hair.

Before and after hair color transformation with wavy hair on a neutral background

Advertisement for a conditioner with text about shine and hydration, featuring a woman with gray hair.

Before and after comparison of gray hair color treatment on a person.

Blackberries and blueberries with green leaves on a light green background, text explaining their properties.

Promotional graphic for a purple toning duo with benefits listed on a purple background.

Purple Duo

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$49.98 - $55.08

Product Overview

Natural Brass Reduction Nature's purple touch with violet pigments from blueberry and blackberry extracts to help neutralize yellow and brassy tones.
Dual-Action System Shampoo helps reduce unwanted tones while conditioner deeply moisturizes and cancels out warm tones for cooler finish.
Color Protection & Enhancement Preserves hair vibrancy while boosting shine, ensuring locks always appear fresh, vibrant, and sophisticated.
Gentle Plant-Based Formula Sulfate-free formula with plant-based proteins provides hydration while being gentle on sensitive scalps.
Versatile Color CareWorks effectively on blonde, bleached, gray, white, silver, and highlighted hair for all toning needs.

Product Description

Nature's purple touch to help reduce your brassy tones. Elevate the beauty of your blonde, bleached, gray, or white hair with our Purple Toning Duo.

This specially formulated treatment and tone accelerator is designed to help minimize the appearance of yellow and brassy tones, ensuring a vibrant, cooler, and more sophisticated appearance.

Our purple shampoo and conditioner work together as a powerful complementary system. First, the sulfate-free shampoo with natural violet pigments from blueberry and blackberry extracts helps neutralize brassiness while gently cleansing.

Then, the conditioner completes the toning process by deeply moisturizing and helping cancel out warm tones, sealing in the cool tones achieved by the shampoo.

Handcrafted with plant-based proteins including Hydrolyzed Soy Protein, the conditioner is essential for preserving your hair's vibrancy while providing crucial hydration after cleansing.

Drawing on nature's benefits, this duo incorporates a blend of the best natural extracts and moisturizers. The shampoo features Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein, while the conditioner enriches with Argan Oil, Rose Hip Oil, and Cranberry Seed Oil.

Together, they provide the perfect balance of toning power and nourishment - the shampoo prepares and tones, the conditioner hydrates and seals - delivering moisture to strands while effectively helping reduce overall brassiness appearance.

All handmade with love in the USA and made of Earth's purest ingredients.

Benefits

Helps neutralize yellow, orange, and brassy tones naturally
Sulfate-free formula gently cleanses without stripping natural oils
Plant-based proteins provide deep hydration and nourishment
Safe for all hair types including color-treated and highlighted hair
Helps maintain color freshness and control brassiness appearance
Free from harsh chemicals, synthetic fragrances, and artificial colorants
Suitable for sensitive scalps with gentle, skin-loving ingredients
Proudly made in the USA, 100% cruelty-free and vegan

How to Use

1. Start by Toning with our Purple Toning Shampoo

To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to help minimize brassiness and achieve a cooler tone.

Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair.

Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go.

Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy.

Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes.

Rinse: Once the time has passed, rinse out your shampoo with lukewarm water.

2. Condition and Moisturize with our Purple Toning Conditioner

Begin with Clean, Wet Hair: Make sure your hair is completely wet after shampooing before applying the conditioner

Apply the Conditioner: Dispense an appropriate amount of the conditioner into your palm. Gently massage it into your hair, focusing on the mid-lengths and ends

Allow for Absorption: Allow the conditioner to work its magic for 1-2 minutes for the nourishing ingredients to work effectively

Thoroughly Rinse: After the waiting period, rinse your hair thoroughly with lukewarm water

Dry and Style as Desired: Once your hair is clean and free from conditioner, proceed with your preferred drying and styling routine

In case of contact with eyes, please be sure to rinse immediately.

Tips

Mixing and Matching: Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your regular shampoo. Swap out your regular shampoo for our purple shampoo every few washes or once a week depending on your hair care routine.

Frequency: Adjust usage based on your brassiness level - use once weekly for maintenance or every other wash for more intensive toning.

Vinegar Pre-Treatment: Using vinegar before purple treatment helps the pigment adhere more evenly by removing excess oils and product buildup, enhancing the effectiveness of both products.

Best Results: Always follow the shampoo with the purple conditioner for optimal toning and moisture balance.

Ingredients

Purple Toning Shampoo:

Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

Purple Toning Conditioner:

Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

Shampoo (positive)Hair (positive)Results (positive)Brassiness (positive)Conditioner (positive)

5 stars: 36 (58%)
4 stars: 19 (31%)
3 stars: 1 (2%)
2 stars: 1 (2%)
1 star: 5 (8%)

Wow oh wow

If you need help with brassy or damaged gray hair just give this natural set a chance before adding additional checmails to your hair

Brassy no more

Better than any other purple shampoo I have tried

It turned my hair purple!!!!!!!

Excellent products...

I have short silver hair that just looked boring.. started with the purple shampoo/conditioner... beautiful results and no purple tone.. then I got the leave in conditioner, then the gray hair shampoo/conditioner... I only use the purple maybe twice a week..also purchased the sunless facial tanner... these are all exceptional, well made, reasonably priced quality products and I would refer anyone with silver/gray hair to try...and I have... I've totally eliminated other products in my shower... hank you for such exceptional products 💛

Slower but. better

Why four stars and not five. It is slower. If you have a wedding on Saturday and brassy hair on Thursday, this is not the bottle that saves you. It is the one you use for months so that Thursday never happens. That is the better product, but it is not the more satisfying one, and I think people should know which they are buying.

Just 1 wash

coller after one wash

Watch the timing on platinum

Does what it says on white hair. On my daughter's platinum it went cool fast, so watch the clock.

Eighteen months of growing it out

I bought the Just Nutritive duo mostly because the shampoo I had been using was stripping me dry and I was tired of buying a separate conditioner to undo the damage.

Purple with Purpose

Wow bought this set and happy I did. The results are beyond what I expdected

Holds about ten days

I have used the Just Nutritive duo since August on white hair that used to read yellow under the kitchen lights. It holds about ten days between washes now, and my ends do not feel like hay.

WIll be reodering

I couldnt be happier with this set. Even my husband is trying it in his hair and beard

Brassiness Going going Going Gone

I have used Just Nutritive regular gray hair products for a couple months. Decided to give purple line a try.

OMG it works. One use and I can tell the difference. This will be my go-to hair products.

Amazing

My hair is so damaged and it is so difficult to me find a good shampoo; I am so happy now, using this product my hair looks better!!!

Purple Duo is a purple dud!

I was excited to find a shampoo and conditioner duo that professed to keep my white hair from yellowing and which appeared to be made of “natural” ingredients. These products stained my fingernails a bluish-purple color and left my hair feeling as if I had rubbed my head in a tub of grease. Very disappointing!

Softness and manageable

So far have noticed a better softness and less yellowing! 👏🏻

Do not skip the conditioner

The shampoo on its own is fantastic but adding the conditioner it really what made the total difference for me in how my hair looked and felt

Cooler Tones

After a few weeks I noticed cooler tones, will continue to use

Top layer only

I use it on the top layer only, since that is where the sun hits and where the brass shows first.

Glad I got the pair

Bought the set instead of the shampoo by itself and I am glad. The conditioner does more than I thought.

My hair is so soft and shiny!
Love the scent!

shampoo / conditioner

Love this, makes my hair shiny and the grey very silver.

Wondeful

Not sure yet, have to give it more time…

I’ve only used it once and did not see any discernible difference, so I really need to save my comments until I’ve used it a few more times. While the other shampoo and conditioners I have used from just nutritive make my hair feel good, I have used those for quite some time and have not seen any difference in the yellow tinge or texture to my grey/silver hair.

Compliments!!!!

Get asked from everywhere, store ,the dentist and so on what kind of shampoo-conditioner do i use. Everyone seems to love the soft purple look my hair has..love it !!!

I just used the purple shampoo & conditioner this morning and I’m crazy about it! It smells delicious and my hair is unbelievably shiny. Although its a little pricey, it’s definitely wirth it. We have well water and Orange dirt. That combination tends to “yellow” my gray, but this solved that problem. After just 1 use, the yellow is gone!

Good product, messy logistics

Fine product, annoying logistics. It will stain a light washcloth and it got under my nails the first couple of times. I wear gloves now and keep a dark towel in the shower just for this.

Love the look and feel of my hair!

I'm a first time buyer of JustNutteitive products. I was looking for a clean, non-toxic shampoo and conditioner for my hair. I have been coloring my hair since I started graying at 26 years old. I am now 59 and it's time to go natural and also get rid of the chemical ladened hair dyes and shampoo/conditioner. Since I stopped coloring my hair, the color is very brassy until it all grows out. I tried the L'Oreal purple shampoo and with it being full of chemicals, it left my hair dry. I learned about JustNutritive through Dr. Livingood and his amazon store for clean and natural ingredient foods and products. I love this product! My hair looks and feels great! I finally found a great hair product. I will definitely continue purchasing.

Fixes its own dryness

Purple shampoos have always left my hair squeaking. This one does too, honestly, but the conditioner that comes with it fixes that in the same shower. That is the whole reason I would buy the set again.

My stylist asked about it

Went to the salon and my girl that I have went to for years had to ask me what I had been using.

Not impressed

I am not seeing the results it claims to produce

Purple Toning Duo

Love it!

Purple shampoo

Is excelent for curly grey hair.