Is Just Nutritive the same as Just Natural?

Yes. Just Nutritive, Just Natural, JustNaturalSkinCare, and JustNaturalHairCare are all the same company: Just Natural Products LLC, based in Boynton Beach, Florida, founded in 2007.

Are Just Nutritive products vegan and cruelty-free?

Yes. All Just Nutritive products are 100% vegan, cruelty-free, sulfate-free, paraben-free, silicone-free, and free from animal by-products. No animal testing. Handmade in the USA.

Does the Body Nutritive Serum work as a self-tanner?

No. The Body Nutritive Serum is a tanning ACCELERATOR, not a self-tanner. It requires UV exposure (sun or tanning bed) to produce a tan. It will not create color without UV. For a self-tanner that works without UV, use the Sunless Tanning Daily Facial Cream instead.

What is the best Just Nutritive product for gray hair?

The Gray Hair Shampoo is the best-selling product for gray, silver, and white hair — with over 4,870 Amazon reviews at 4.3 stars. It neutralizes yellowing and brassiness while strengthening and nourishing. For extra toning, pair it with the Purple Shampoo or the Vinegar Rinse Cleanser to remove hard water minerals.

Does Just Nutritive ship internationally?

Yes. Just Nutritive ships internationally from Boynton Beach, Florida, USA. Free shipping on orders over $49.99 USD. See justnutritive.com/pages/international for details.

How long does the Onion and Rosemary Shampoo take to show results for hair growth?

Typical results timeline: 2-4 weeks for stronger hair, 4-6 weeks for less shedding, and 8-12 weeks for visible new growth. The formula contains DHT-blocking botanicals including Onion Bulb Oil, Rosemary Oil, Nettle Extract, and Cedarwood Oil.

Where are Just Nutritive products made?

All Just Nutritive products are handmade in small batches at their facility in Boynton Beach, Florida, USA. No industrial heating, no mass manufacturing. Every bottle is filled by hand to preserve ingredient potency.

Does the Purple Shampoo stain your hair purple?

No, our purple shampoo is not formulated to cause any staining. But if you prefer, you can use gloves.

What color is the Gray Hair Shampoo?

Our Gray Hair Shampoo is a pearly/white color.

Will this work for both natural gray and color-treated gray?

Yes! Suitable for both natural gray/silver and color-treated gray hair.

Is gray hair always dry and coarse or can it be soft?

Gray hair tends to be drier because follicles produce less oil. With the right products, you can achieve soft gray hair.

Difference between the Gray and Purple shampoo

Our Gray Hair Shampoo helps to remove any yellowing or brassiness tones while also working to maintain a clean and bright appearance, enhancing the natural gray color. Our Purple Shampoo is designed for those dealing with stubborn yellowing and brassiness that are difficult to eliminate. Our Purple Toning Shampoo serves more as a complementary treatment in your hair care routine.

You say not to use Purple Shampoo, yet you offer one?

We truly apologize for any confusion this has caused. Our Purple Toning Shampoo is an optional complementary product for those who like the purple shampoo. Our aim is to offer solutions tailored to all of our customers.

What scent is the Purple Shampoo?

Our products are made with all-natural ingredients, and we never use chemical fragrances. That said, eucalyptus is the most potent essential oil we use and tends to have the strongest natural scent

How does the purple and gray hair shampoo system eliminate yellow and brassy tones in gray hair?

Each shampoo serves a specific, distinct role. The Gray Hair Shampoo is your daily cleanser: it gently cleanses and nourishes gray hair at every wash, proactively minimizing the onset of yellowing and brassiness through its antioxidant-rich botanical formula. The Purple Toning Shampoo is your weekly corrector: it deposits cool violet pigments that neutralize existing yellow and orange tones using the color wheel principle — purple cancels yellow. Together they provide both prevention and correction for pristine silver hair.

How often should I use the gray and purple shampoo in this Duo?

Use the Gray Hair Shampoo at every single wash as your regular cleanser — it can be used daily or every other day as needed. Use the Purple Toning Shampoo once a week, or on an as-needed basis when you notice increased brassiness or yellowing. Overusing the purple shampoo — more than twice a week — risks over-depositing pigment and producing an unwanted purple or lavender tint, particularly on highly porous or bleached hair.

Will the Purple Toning Shampoo turn or permanently stain my hair purple?

No — when used correctly. The shampoo contains a calibrated, low-concentration pigment designed to neutralize yellow without tinting the hair. Leave it on for 5–10 minutes and rinse thoroughly. If you accidentally leave it on too long or use it daily, it may deposit a temporary lavender tint — but this is not permanent and fades with the next wash using the Gray Hair Shampoo.

Does the Purple Toning Shampoo use natural pigments or synthetic dyes?

It uses a dual-pigment approach: the industry-standard Acid Violet 43 combined with natural anthocyanin pigments extracted from blueberry (Vaccinium Uliginosum) and blackberry (Rubus Fruticosus). This combination delivers gentler, more nuanced tone correction with a lower risk of the harsh purple residue that high-concentration single-pigment shampoos can leave. It is also sulfate-free, unlike many conventional toning shampoos.

Does the gray and purple shampoo work on white, silver, and blonde hair as well as natural gray?

Yes — and it is especially effective on pure white hair. White hair is the most susceptible to yellowing because it has no pigment to mask discoloration. The Gray Hair Shampoo's antioxidant-rich formula helps prevent new yellowing, while the Purple Toning Shampoo neutralizes existing yellow tones to restore a bright, clean white color. It also works on bleached, highlighted, and color-treated hair.

How long should I leave the Purple Toning Shampoo on before rinsing?

5 to 10 minutes, depending on the degree of brassiness. For mildly yellow hair or for your first use, start with 5 minutes. For heavily oxidized, very yellow, or nicotine-stained white hair, leave on for up to 10 minutes. Always follow immediately with a moisturizing conditioner (the Just Nutritive Purple Conditioner is the recommended pairing) to replenish any moisture.

Are the gray and purple hair shampoo products sulfate-free, paraben-free, and cruelty-free?

Yes. Both the Gray Hair Shampoo and the Purple Toning Shampoo are sulfate-free, paraben-free, cruelty-free, and vegan. The primary cleansing agents are Decyl Glucoside and Sodium Methyl Cocoyl Taurate — gentle, plant-derived surfactants that cleanse effectively without stripping the scalp or fading color. Safe for daily use on sensitive scalps.

Why combine a gray hair shampoo and a purple toning shampoo in one Duo?

The two products address different — but equally important — aspects of gray hair care. The Gray Hair Shampoo provides daily nourishment, hydration, and proactive yellowing prevention. The Purple Toning Shampoo corrects existing brassiness when it appears. Using them together means you are both preventing problems before they develop AND treating them when they arise. Neither product alone achieves both goals.

Can I use just the Gray Hair Shampoo without the Purple Toning Shampoo?

Absolutely. The Gray Hair Shampoo is a complete daily cleanser that works independently. Many customers use only the Gray Hair Shampoo and find it sufficient for maintaining brightness and softness. The Purple Toning Shampoo becomes essential when yellowing or brassiness is a noticeable concern. If your gray hair stays relatively bright and cool-toned naturally, the Gray Hair Shampoo alone may be all you need.

How is this Purple Shampoo different from brands like Shimmer Lights or Fanola?

Most conventional purple shampoos — including Shimmer Lights and Fanola — rely exclusively on a single synthetic dye: Acid Violet 43. Our Purple Toning Shampoo uses a dual-pigment approach: Acid Violet 43 combined with natural anthocyanin pigments extracted from blueberry and blackberry. This combination delivers gentler, more nuanced tone correction with a lower risk of the harsh purple residue that high-concentration single-pigment shampoos can leave. It is also sulfate-free, unlike many conventional toning shampoos.

Woman with gray hair touching her head, with text about hair color care.

Two bottles of hair care products with a purple product sample and text about brass-free hair.

Advertisement for purple toning shampoo with a woman with gray hair on a dark background

Woman with gray hair featuring text about gray hair shampoo.

Before and after comparison of hair color with 'Before' on left and 'After' on right.

Before and after comparison of hair color transformation on a person with gray hair.

Blackberries and blueberries with green leaves on a light green background, text about blackberry and blueberry extracts.

Promotional graphic for a hair care product duo with text on reasons to love it, including sulfate-free, gentle on scalp, soft and smooth hair, made in the USA, and cruelty-free and vegan.

Silver & Gray Hair Perfecting Duo

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$54.98 - $60.00

Product Overview

Dual-Action System: Gray Hair Shampoo and Purple Toning Shampoo work together to help minimize yellowing and brassiness while supporting cool tones.
Brass Control Without Damage: Purple Toning neutralizes unwanted tones while Gray Hair Shampoo helps maintain cooler, more sophisticated hair appearance naturally.
Hydration & Softening: Complementary duo hydrates and nourishes hair, helping tame frizz for silky, soft, and manageable silver locks.
Natural Purple Pigments: Blueberry and blackberry extracts provide natural color correction without harsh chemicals, dyes, or purple residue.
Versatile Hair Care: Perfect for natural gray, silver, white, or blonde highlights, providing customized care for cool-toned hair.

Product Description

Bring Out the Best in Your Gray, Silver, or White Hair with Our Perfecting Duo! Say goodbye to yellow tones and brassiness with this powerful combination of Purple Toning Shampoo and Gray Hair Shampoo, specially designed to keep your silver, gray, or white hair vibrant, healthy-looking, and hydrated.

Our Gray Hair Shampoo works to help minimize the onset of yellowing and brassiness, gently cleansing and nourishing your hair while enhancing natural shine and softness. It's perfect for maintaining that bright, beautiful gray or silver color you love—without any purple dyes.

The Purple Toning Shampoo, packed with natural purple pigments derived from blueberry and blackberry extracts, neutralizes stubborn yellow and orange tones, helping restore a cool-toned, sophisticated finish to your hair.

Use it weekly to keep your hair looking fresh, vibrant, and free from brassiness appearance. Together, this dynamic duo offers the perfect balance of daily maintenance and color correction, ensuring your gray or silver hair stays soft, smooth, and free of unwanted tones.

Both products are made with premium, natural ingredients including Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein.

They're sulfate-free, paraben-free, cruelty-free, and vegan, making them a safe and effective choice for your hair care routine.

Benefits

Helps neutralize yellow and brassy tones naturally
Sulfate-free formula gently cleanses without stripping natural oils
Enhances shine and softness for manageable silver hair
Natural purple pigments from blueberry and blackberry extracts
Safe for natural gray, silver, white, or color-treated hair
Free from harsh chemicals, synthetic fragrances, and artificial colorants
Made in the USA with premium botanical ingredients
100% cruelty-free and vegan for ethical hair care

How to Use

Step 1: Gray Hair Shampoo (For Daily or Regular Use)

Wet Your Hair: Thoroughly wet your hair from roots to ends
Apply Shampoo: Dispense a small amount of the Gray Hair Shampoo into your palm and adjust as needed
Massage into Scalp: Gently massage the shampoo into your scalp using your fingertips, working it through your hair. This helps stimulate the scalp and promote a healthy shine
Optional - Let It Sit: For an extra boost of brightness, leave the shampoo on for 1-2 minutes
Rinse Thoroughly: Rinse your hair completely to ensure all shampoo is removed
Condition: Follow with a conditioner, focusing mainly on the ends. Leave it on for a few minutes before rinsing out

Step 2: Purple Toning Shampoo (Use Once a Week or as Needed for Brassiness)

Apply to Wet Hair: After using the Gray Hair Shampoo, dispense a small amount of Purple Toning Shampoo into your hands and rub them together before applying to wet hair
Massage and Focus on Brassy Areas: Lather the shampoo from roots to tips, paying extra attention to areas with yellow or brassy tones
Let It Sit: Allow the shampoo to sit on your hair for 5-10 minutes, depending on the level of brassiness and desired coolness
Rinse Thoroughly: Rinse out the shampoo with lukewarm water
Condition: Follow with Just Nutritive Purple Conditioner or a moisturizing conditioner to replenish hydration. Leave it on for several minutes, then rinse thoroughly

Suggested Routine

For Daily or Regular Use: Use the Gray Hair Shampoo as your primary cleanser to maintain your hair's vibrancy and softness
Once a Week: Incorporate the Purple Toning Shampoo to neutralize yellow and brassy tones for a cooler tone

Ingredients

Gray Hair Shampoo:
Aloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).

Purple Toning Shampoo:
Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

Products (positive)Hair (positive)Yellowing (positive)Shampoo (positive)Conditioner (neutral)

5 stars: 22 (71%)
4 stars: 3 (10%)
3 stars: 3 (10%)
2 stars: 1 (3%)
1 star: 2 (6%)

Healthy White

I love this combo of shampoo and silver for my white hair! The ingredients are healthy and my hair doesn’t look purple! I’m 73 and I get compliments on my hair all the time! I also use the grey hair conditioner, but only sometimes. I have recommended your products to many people! Thank You!
PS. I like all the deals you offer!

Great stuff for gray hair!

I’ve been using these products for over 5 years now. It keeps my gray hair soft, shiny and brilliant! I am African American and it was amazed at how well this product works!

Amazing products

So far, I tried the gray hair shampoo and conditioner and the blue shampoo. They are AMAZING! They leave my hair so soft and not dry and brittle like so many other “blue” shampoos. And they smell amazing. I still haven’t used them long enough to see how it will help with the brassy/green tinge (I am still transitioning, so I had to bleach layers of dark brown hair color and let about two inches of my natural salt and pepper blend in). But so far, I’m very happy even just with the condition of my hair. I can see myself sticking to this product. Also, I love that I don’t need a huge amount to lather. A little goes a long way.

love it

I have grey/white hair , very hard water, and have finally found a sulfate free solution. I have been trying different products from Just Nutrive and am pleased with them all 💕

My hair is more beautiful than I could ever imagine.

Love the products

Great

I’ve used these products for 2-3 years with my gray/white hair. I won’t be changing! Numerous people have asked what I use!

Unfortunately its not working my hair looks duller and has hotten yellowish and im salt and pepper.

Excellent

My gray hair is white, no yellow

Better

I think I am beginning to see a difference in my hair. Less yellowing.

Love what both of these products do for my silver and white hair.

Shampoo for Gray hair

Love the product! I have been using shampoo and conditioner for awhile now! No need to change/ very happy.

Good product

I have Silver White hair in the front and sides with darker shades of gray in the back. I have not seen any lightening change in the back since using the product.

Hi Edna, thank you for your feedback! Most of our customers see results with the first use with continued improvement within the first month of use. 😊

Loved it! 👍🏻👍🏻👍🏻

Silver hair

I’ve been using the silver and grey hair perfecting duo for one and a half months. It’s made a lot of difference in the appearance of my hair. No yellow.

Have only been using for a week and have already noticed my hair looks brighter!!! I still have blond mixed in with gray but both look evened out!

Seems to work

Never have an issue with yellowing while in NM as we have well water but in AZ the water is so different and even with a softener and shower filter my hair yellows. That being said this shampoo seems to be working but I have only used it a few times so we’ll see if it continues to work.

Gray Hair Shampoo

All of your ads are very misleading, the models did not go from colored ends to fabulous gray hair. Post some real pictures of people using the shampoo and not bleaching their hair and using a toner. I am not a fan of this shampoo at all. My hair doesn’t feel clean and I have had to wash more often. I see no difference in the color and my regular shampoo leaves my hair shiny and lots of body.

Silver and Gray hair perfecting duo

I’m loving this chance to get the purple shampoo along with my re- order for the Gray shampoo. These products work so well with each other. I see and feel the difference.

Love it!

Hair looks great!

Didn’t work for me

The shampoo didn’t clean my hair and the conditioner left my hair feeling like straw.

Duo Pack

I was so excited when the product came in since my gray have turned ashy. I first used the Purple Toning shampoo, as my hair air dried, my scalp started to itch. So I reqashed it hoping maybe I had not rinsed it well, but my scalp started itching again (I was terribly disappointed). Then, I washed it with the other product, and it did not give me an itchy scalp. I wrote to the company and they refunded me for the Purple Toning but they did not say anything regarding it possibly being the cause of my itchy scalp. Thank you for the refund.

Not thrilled

Was expecting to see a big difference with this more expensive shampoo.

Awesome product

Amazing product - I get compliments often.

Silver and gray duo

I really like both of them! My hair is shiny but for a major whitening I’m not seeing that just yet. Shampoo is really creamy and it doesn’t take a lot. I will order these again when I need them refilled!

Needs more than 5 Stars

love this shampoo/conditioner...but really love the purple toning shampoo.. my daughter thats a hairdresser says this is the best shes seen and will be ordering her shampoo from you as well..

Thank you Debbi for sharing our product with others!
We truly appreciater it!
Best regards, Angela

Purple/Gray hair Shampoo

Love ❤️ it doesn’t make my hair purple