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Product Overview
- Toning Day, Start to Finish: A purple shampoo and conditioner set that helps cool the look of yellow and brassy tones, then softens and detangles in one shower.
- Two Layers of Violet: The shampoo deposits most of the tint, then the conditioner adds a sheer second layer for a more even, cooler finish.
- Clearer-Looking Silver and White: Purple shampoo and conditioner for gray hair that works to cool a yellow cast on salt-and-pepper, silver, and white strands.
- Blonde and Highlights, Kept Cool: Keeps bleached, highlighted, and blonde hair looking cooler between salon visits, as warm undertones start to show again.
- Soft, Not Squeaky: The sulfate-free shampoo cleanses gently, and the conditioner puts back moisture and slip, so toning day never ends with hair feeling stripped.
- Smoother Coarse Strands: Kukui Nut Oil in the conditioner helps soften coarse, dry-feeling gray, so lengths comb through easily and look glossy.
- Tone on Your Terms: Shorter timing for very light or porous hair, a few minutes longer when brass is stubborn. You set the shade.
Product Description
Purple shampoo alone can tone the brass and still leave gray or bleached hair feeling squeaky and dry. Our Purple Shampoo + Conditioner Duo is a purple shampoo and conditioner set made so toning day ends soft, not stripped.
The Purple Shampoo does most of the toning while it cleanses. Its sheer violet tint comes from Acid Violet 43, a cosmetic colorant, and helps cancel the look of yellow warmth, while Avocado and Pomegranate Seed Oils with Hydrolyzed Rice Protein add slip. The Purple Conditioner follows with a lighter layer of violet through mid-lengths and ends, so porous tips look evenly toned. Kukui Nut and Red Raspberry Seed Oils with Hydrolyzed Soy Protein bring back softness and shine.
Why both? The shampoo tones, and the conditioner evens out the color and replaces the moisture cleansing takes, so cool color and soft hair arrive in the same shower. Searching for a purple shampoo for gray hair or a purple shampoo for silver hair that doesn't leave strands feeling dry? This purple shampoo and conditioner pair comes with its own fix.
Benefits
- Sulfate-Free Purple Shampoo: The shampoo cleanses with gentle, sulfate-free cleansers, so hair feels clean on toning day, not stripped.
- Silicone-Free and Paraben-Free: Neither bottle contains silicones or parabens, so hair feels soft and clean, never coated or heavy.
- No Synthetic Fragrance: Both formulas are scented only with essential oils, with no added synthetic fragrance or parfum.
- Sheer Violet Tint: The violet in both bottles comes from Acid Violet 43, a cosmetic colorant.
- Plant-Based Formulas: Built on plant oils, botanical extracts, and plant proteins, with every ingredient listed in full below.
- For Natural and Color-Treated Hair: Suitable for natural gray, silver, and white hair, plus color-treated, bleached, and highlighted blonde.
- Vegan and Cruelty-Free: Both products are made with vegan ingredients and are never tested on animals.
- Handcrafted in the USA: Made in small batches in the USA by a family-owned, plant-based hair and skin care brand.
How to Use
- Wet hair thoroughly. Wear gloves if you prefer.
- Massage the Purple Shampoo from roots to ends, focusing on brassy areas.
- Leave the Shampoo on up to 5 minutes, then rinse with lukewarm water.
- Squeeze out excess water, then comb the Purple Conditioner through mid-lengths and ends with a wide-tooth comb.
- Leave the Conditioner on 1 to 2 minutes, or up to 5 for stubborn brass. Rinse until the water runs clear.
Tips
- Use your purple shampoo and conditioner set once or twice a week, instead of your regular wash.
- Very light or porous hair? Start with the shorter times.
- Between toning days, use Gray Hair Shampoo or Blonde Hair Shampoo.
- Rinse immediately if either gets in your eyes.
Ingredients
Purple Shampoo
Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (CI 60730).
Purple Conditioner
Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (CI 60730).







