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Just Nutritive Anti-Aging Eye Serum, 1 oz dropper bottle
Woman touching the skin near her eye, with text about crow's feet and fine lines
Smiling woman touching the skin near her eyes, with text about a smoother texture around the eyes
Woman holding Anti-Aging Eye Serum: long-lasting hydration, a more radiant look, plant oils rich in antioxidants
Before and after of the eye area with a review from Rose: after about a week of use, the lines are slowly fading
Anti-Aging Eye Serum hero ingredients: evening primrose oil, cranberry seed oil and argan oil
Customer review from Carolyn, skin like satin: she woke up with smoother, silky-looking skin under her eyes
Woman touching her face: made without artificial fragrances, colors, alcohols or parabens, not tested on animals
Just Nutritive Anti-Aging Eye Serum, 1 oz dropper bottle
Woman touching the skin near her eye, with text about crow's feet and fine lines
Smiling woman touching the skin near her eyes, with text about a smoother texture around the eyes
Woman holding Anti-Aging Eye Serum: long-lasting hydration, a more radiant look, plant oils rich in antioxidants
Before and after of the eye area with a review from Rose: after about a week of use, the lines are slowly fading
Anti-Aging Eye Serum hero ingredients: evening primrose oil, cranberry seed oil and argan oil
Customer review from Carolyn, skin like satin: she woke up with smoother, silky-looking skin under her eyes
Woman touching her face: made without artificial fragrances, colors, alcohols or parabens, not tested on animals

Anti-Aging Eye Serum

$34.99
Product Overview
  • Lightweight Serum for Under-Eye Refreshment: Lightweight serum formulated to refresh the look of under-eye puffiness, supporting eyes that appear more awake and revitalized.
  • Targets the Appearance of Dark Circles: Targets the appearance of dark circles, promoting a brighter, more balanced tone for a luminous finish.
  • Provides Lasting Hydration: Provides lasting hydration to soften dryness and support smoother, plumper-looking skin around the eyes.
  • Nourishes Delicate Skin: Nourishes delicate skin with antioxidants and calming botanicals for a revitalized, refreshed look.
  • Quick-Absorbing, Layerable Formula: Absorbs quickly and layers easily with other skincare, making it ideal for daily use morning and night.
Product Description

Tired eyes can often show through puffiness, dark circles, and dryness. Our Eye Serum is designed to refresh and comfort the delicate under-eye area while supporting smoother-looking skin. With a thoughtful blend of nutrient-rich botanicals, this serum works to reduce the appearance of puffiness and uneven tone, promoting a brighter, more rested look.

The lightweight texture absorbs quickly, delivering moisture and antioxidants to soften, hydrate, and nourish. By supporting the skin's natural barrier, it contributes to a smooth, supple feel and leaves the eye area looking refreshed and revitalized. Gentle enough for everyday use, this serum layers easily under makeup or moisturizer, making it a simple yet effective addition to your routine.

Benefits
  • Made in the USA with Premium Ingredients: Formulated to high-quality standards for safety and effectiveness
  • Gentle and Nourishing Formula: Infused with botanicals that care for delicate eye-area skin
  • Free from Harsh Chemicals: Made without parabens, silicones, artificial fragrances, or colorants
  • Holistic Skin Care: Works in harmony with your skin's natural functions for visible surface-level support
  • Cruelty-Free and Vegan: Never tested on animals and 100% vegan
  • Transparency in Ingredients: Every ingredient is clearly listed so you can make informed choices
How to Use
  1. Cleanse: Start with freshly cleansed skin. The serum can be applied to damp or dry skin, depending on preference.
  2. Dispense the Serum: Apply a small amount of serum onto your ring finger.
  3. Application Under the Eye: Gently pat under your eye from the outer corner inward. Avoid pulling or tugging.
  4. Application on the Upper Lid: Repeat along the upper eyelid and brow bone area.
Tips
  • Gentle Application: Use soft, tapping motions when applying to the eye area.
  • Consistent Use: For best visible results, apply regularly as part of your skincare routine.
  • Layer with Other Products: Pairs well under moisturizer or day cream for added hydration.
Ingredients

Borago Officinalis (Borage Seed) Oil, Argania Spinosa (Argan) Oil, Squalane (Olive Squalane) Oil, Oenothera Biennis (Evening Primrose) Oil, Raphanus Sativus (Radish) Seed Extract, Limnanthes Alba (Meadowfoam Seed) Oil, Daucus Carota (Carrot Seed) Oil, Camellia Oleifera (Camellia Seed) Oil, Persea Americana (Avocado) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Citrus Sinensis (Orange) Peel Oil, Tocopherol (Vitamin E).

FAQs

What is the Anti-Aging Eye Serum?

The Anti-Aging Eye Serum is a lightweight, oil-based serum for the delicate skin around the eyes that hydrates, softens and helps the area look smoother and more rested. It is made with Borage Seed, Argan, Evening Primrose, Meadowfoam Seed, Carrot Seed, Camellia Seed, Avocado and Cranberry Seed Oils, olive Squalane, Radish Seed Extract and Vitamin E. It absorbs quickly and layers easily under moisturizer and makeup, morning and night.

How do I apply the Anti-Aging Eye Serum?

Apply the Anti-Aging Eye Serum to freshly cleansed skin, damp or dry. Put a small amount on your ring finger, which applies the least pressure, and gently pat it under the eye from the outer corner inward, without pulling or tugging. Repeat along the upper eyelid and brow bone. Use soft tapping motions, keep it out of the eyes and let it absorb before your moisturizer or makeup.

Can the Anti-Aging Eye Serum help dark circles?

Yes. With regular use, the Anti-Aging Eye Serum helps the under-eye area look fresher, smoother and more rested, so dark circles look less noticeable. Its oils hydrate the thin skin under the eyes, which often looks darker when it is dry. Dark circles can also come from genetics, lack of sleep and allergies, so good sleep, sunscreen and gentle care help too. Apply it morning and night for the best results.

Can the Anti-Aging Eye Serum help under-eye puffiness?

The Anti-Aging Eye Serum helps refresh the look of the under-eye area, so it looks smoother and more awake. Pat it on gently with your ring finger, which also helps the serum spread evenly. Puffiness is often linked to sleep, salt, allergies or fluid, so drinking water, sleeping with your head slightly raised and using a cool compress in the morning can help too. If swelling is sudden or painful, see a doctor.

What is the difference between the Anti-Aging Eye Serum and an eye cream?

An eye serum, like the Anti-Aging Eye Serum, is lighter and absorbs quickly, while an eye cream is richer and seals in moisture. The serum goes on first, right after cleansing, to hydrate the delicate skin around the eyes. If your eye area is dry, follow with a cream, such as our Anti-Aging Eye Cream, or with your regular moisturizer. Using both gives the eye area light hydration plus lasting comfort.

Can I use the Anti-Aging Eye Serum morning and night?

Yes. The Anti-Aging Eye Serum is gentle enough to use every day, morning and night. In the morning, apply it after cleansing and let it absorb before your moisturizer, sunscreen and makeup; it layers easily without feeling heavy. At night, apply it after cleansing and follow with your night cream. Using it consistently, twice a day, gives the best visible results over time.

Is the Anti-Aging Eye Serum good for sensitive skin?

The Anti-Aging Eye Serum is gentle and made without parabens, silicones, artificial fragrances or colorants. It does contain Orange Peel Oil, so keep it out of the eyes and away from the lash line. If your skin is very sensitive, try a small amount near the outer corner of the eye for a day or two first. If you wear contact lenses, apply it carefully and let it absorb before putting in or taking out your lenses.

Can I wear the Anti-Aging Eye Serum under makeup?

Yes. The Anti-Aging Eye Serum absorbs quickly, so it makes a smooth, hydrated base for concealer and eye makeup. Pat a small amount around the eyes after cleansing, wait a minute or two for it to sink in, then apply your moisturizer and makeup. Keeping the under-eye area hydrated helps concealer go on more evenly and keeps it from settling into fine lines.

What ingredients are in the Anti-Aging Eye Serum?

The Anti-Aging Eye Serum is made with Borage Seed, Argan, Evening Primrose, Meadowfoam Seed, Carrot Seed, Camellia Seed, Avocado and Cranberry Seed Oils, olive Squalane, Radish Seed Extract, Orange Peel Oil and Vitamin E. These plant oils are rich in fatty acids and antioxidants that help keep the delicate eye area soft, supple and hydrated. The full ingredient list is on this page.

Is the Anti-Aging Eye Serum vegan and cruelty-free?

Yes. The Anti-Aging Eye Serum is 100% vegan and cruelty-free, never tested on animals. It is made without parabens, silicones, artificial fragrances or colorants, and every ingredient is listed on this page, so you can make an informed choice. It is suitable for all skin types. It is made in the USA by Just Nutritive, a women-owned company making natural hair and skin care since 2007.

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Ingredients (positive)Eyes (positive)Lines (positive)Wrinkles (positive)Puffiness (positive)
  • 5 stars: 38 (79%)
  • 4 stars: 9 (19%)
  • 3 stars: 1 (2%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Randall

I love the purple shampoo the most! The eye oil is good too but I think I need more than two weeks to see a difference.

D
Deb Trainor

Not crazy about dropper application,but like how it feels on my skin

S
SJ
Gentle And Powerful

Been using the Anti-Aging Eye Serum for years and it’s been very effective. It’s gentle and has never caused any stinging, burning, redness or irritation. I can pat it all over my eyes and eyelashes because of its gentle nutritious ingredients. It definitely reduces the fine lines and keeps the delicate skin hydrated. Love it!

S
Sunshyne
Anti-Aging Eye Serum

I use this eye serum everyday on my eyes and it helps with wrinkles around my eyes and with puffiness under my eyes.

B
Bobbi Jo
Eye Serum

been using for about 2 weeks and have noticed a difference in my skin around my eyes. A little goes a long way also.

A
Antoinette
Liquid Gold

This is one of my favorite products! The skin around my eyes is invigorated with this product. The first time I used it, I knocked the bottle off the counter. The bottle didn’t break, but my precious gold was all over the floor. I tried to recover as much as possible. I ordered another bottle quickly. So, I’m using this bottle and knock it over in the sink. PANIC!!! Again I’m scraping it back into the bottle. Now, I keep the bottle away from the edge and away from me! I absolutely love this serum.

A
Alison
Eye serum

I am 65 and using this serum feels like a velvety smooth and soft oil gliding in my skin!

C
Camille Ament
Eye Serum

Only using for a week now but loving it

D
Dana in Dallas
Soaking up the love with this eye serum

I am feeling so much love pouring into my skin through this product! Love it! I'm using it mornings and evenings after I wash my face before I start my day and before I go to bed, and I'm using it on my eyes but it's also great to rub into my nails and the rest of my face and neck areas. A little goes a long way, but I'll definitely be getting more of this and have implemented it into my twice daily face care routine for the long term. Thank you, Just Nutritive, for all the natural and holistic products ya'll make!

S
Sunshyne
Fabulos Eye Serum

I'm really loving this eye serum...I've been using it for a short time but the more I use it the more I love how my fine lines and wrinkles are diminishing! This is the best with wonderful nourishing ingredients.

F
Fancy Nancy
Crows Feet and dryness

I have been a loyal customer with Just Nutritive for about 2 years now - mainly focusing on the skin products for the body. I decided to try their hair products (i have natural wavy, dry, fine shoulder length hair). Will let you know when I have about 2 weeks in. I also decided to give their face lotions and oils a try (I am 58 years old - so no young bunny here). Well I Love Love the eye serum. It's very light, a little goes a Long Long way and it soaks in easily. I have only been using about a week now but am very hopeful for results. So far noticed my dryness has gone down and my under eye dark circles have lightened up a bit. Very Hopeful as Just Nutritive Always delivers :))

P
Pocahantas
Great!!!

Just started using this product, definitely compares to the more expansive brands, but the cost the cost is much less. Absorbs really nice with no grease feeling

D
D Christine Brandeburg
Love this product.

It soaks into the delicate skin around my eyes in seconds.

T
Theresa
No Title

I have experienced improvement immediately. Softer smoother skin with reduced fine lines. I recommend this product.

R
Rose
Anti-Aging Eye Serum

I really like this serum, I have been using about a week and the lines are slowly fading! I'm not using my normal eye cream since purchasing this item! No need to! I would recommend trying this .

C
Cat
Little lift with no chemicals

Loving this product! I use it with before wearing makeup and smoothed out the lines with a little lift on baggy eyelids

K
Kelli
Great

Love this

E
Einadya
Its ok

This serum keeps my face hydrated, but I didn't see any improvement of fine lines.

T
Tracy
Great serum.

Very moisturizing and gentle on the eyes

C
Carolyn
Skin like satin

I will be 60 soon. Some days, the skin under my eyes appeared dry and wrinkled. I needed extra moisture and decided to try this serum with all of the oils and natural good ingredients for the skin. I wasn't expecting to wake up with smoother, silky looking under eyes. This product also works well right after a shower, let it soak in before moisturizing.

M
Milagros
Awesome

I love how this product feels in my skin.

c
carleen
Eye serum

I wear it under eye morning and night with peptide undereye cream on top. Very hydrating. So far so good. A little goes a long way.

L
Laurie
Love!

I can't say enough good about this product! I use it day and night! Under my eyes were dry and had very visible fine lines. I tried every product on the market and I have to say this is my favorite by far!!

D
Diane
DB

good

L
Lupe
Great serum

I've been using this stuff for a couple of years now. I can't so my face routine without it. I love it. I highly recommend it

V
Veronica
Working its magic

I have tried so many different eye creams looking for the right hydration and one that actually delivered what it promised. So, I was skeptical about buying another one. However, since I love the other products I have purchased from tis company, I was willing to give it a try. I have not been using this serum long, but I will say that I am pleasantly surprised. The lines under my eyes are not as defined, and my eyes look more refreshed in the mornings. I am looking forward to the benefits of long term use. Will definitely purchase again

S
Sue
eyes

so far so good ! plan on sticking with it, give it time to do its job.

B
Brenda
Intensive treatment

Use the eye serum once a week in the summer and sometimes add it to the creme in the winter. It substantially reduces eye wrinkles. My crows feet are almost gone when I use this. Always nourishing, hydrating. And I have moles around my eye that have also been reduced.

K
Kristina
Eye serum

Purchased for the 1st time, and this product goes a long way. Love what it does for my eyes

E
Ella
Eye feels and looks better!!!

After the first use of this serum, the puffiness under my eyes began to diminish. I have tried other products for puffiness under the eye , but did not have good results. This is my miracle in a jar. THANKS!!

N
Nicolette
Absorbing and hydrating

I liked that this absorbed nicely and does not leave the skin feeling greasy. I have dryer skin, but dislike products that leave you oily. Very happy with this so far. (1week in)

T
Tamara

Very moisturizing !

K
Kristi
No Title

This is a great product! I really like the feel of the serum, it is not greasy, it does not feel heavy, and works real well! I feel like in just 7 days I notice less lines as the skin around my eyes doesn't appear so dry. I also love that it is travel size. As someone who travels a lot, I often have to downsize not a problem but this is great as it takes so little to cover a large area.