Why Purple Shampoo Works When Yellow Tones Show Up
June 30, 2026 0 min read 2 Comments
2 Responses
Deb
September 28, 2026
I use many of your products and it seems the purple line is more drying. Should I use them less?
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Melody | Just Nutritive Team
September 29, 2026
Hello Deb, if you’re noticing that the Purple Shampoo and Conditioner leave your hair feeling drier, I would reduce how often you use them. The Purple line is intended for targeted toning rather than necessarily being used at every wash.
Try using the Purple Shampoo only once a week or as needed for yellowing/brassiness, and use your regular Shampoo and Conditioner for your other washes.