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About Us


Who we are

As a women-owned business, we are committed to making a meaningful impact in the beauty industry. Our mission is to inspire everyone to embrace healthier choices in their quest for better beauty solutions. We advocate for the mindful selection of products for your hair and skin, encouraging you to trust in the natural goodness that helps you look and feel your best at all times.

Each of our products is handcrafted with love and attention, aiming to nurture your healthiest skin, hair, and scalp. Nature generously provides the essential ingredients for effective and luxurious hair and skin care. We meticulously select only the finest plant-based ingredients and extracts, ensuring that we harness nature's benefits to offer you products characterized by freshness, purity, and exceptional quality.


What’s inside our products is what counts. Our products are free of fillers and harsh chemicals that have been normalized in the beauty industry.

Here are a few of more than 250 of our empowering ingredients that our products contain:

  • Andiroba Oil
  • Argan Oil
  • Babassu Oil
  • Banaba Extract
  • Bayberry Fruit Wax
  • Black Cumin Seed Oil
  • Black Currant Seed Oil
  • Broccoli Seed Oil
  • Buriti Fruit Oil
  • Camellia Seed Oil
  • Carrot Seed Oil
  • Cherry Kernel Oil
  • Chia Seed Oil
  • Comfrey Root Extract
  • Cranberry Seed Oil
  • Cupuacu Butter
  • Daikon Radish Seed Oil
  • Echinacea Purpurea Root
  • Extract
  • Fennel Seed Oil
  • Foraha Oil
  • Frankincense Essential Oil
  • Gotu Kola Extract
  • Green Tea Extract
  • Guava Extract
  • Helichrysum Essential Oil
  • Hibiscus Flower Extract
  • Illipe Seed Butter
  • Karanja Seed Oil
  • Kukui Nut Oil
  • Marshmallow Leaf Extract
  • Murumuru Seed Butter
  • Neem Oil
  • Noni Fruit Extract
  • Olive Leaf Extract
  • Papaya Extract
  • Peach Kernel Oil
  • Plantain Extract
  • Pomegranate Seed Oil
  • Pracaxi Seed Oil
  • Red Raspberry Seed Oil
  • Sarsaparilla Root Extract
  • Sea Buckthorn Oil
  • Tucuma Butter

What to expect from us?

Formerly known as Just Natural – yes, that's us! – we have dedicated over a decade to crafting and refining hair and skin care solutions that prioritize your wellness and self-confidence. Throughout the years, our mission has remained steadfast: to keep your well-being at the core of everything we do.

Our unique formulas are designed to enhance the natural potential of your hair and skin, fostering restoration and repair from within. Our products offer relief and comfort for various skin and hair concerns, leading to deeply transformative results. You'll be delighted to discover a rejuvenated self after using our products.

At the heart of our brand is a commitment to nourish, impact, and revitalize your beauty. We meticulously source the most effective, nourishing, and invigorating ingredients from nature's hidden treasures around the globe, ensuring that each product we offer is a testament to the power and generosity of mother nature.

Nothing to hide

Our products are free from sulfates, silicones, artificial fragrances, and colors. Proudly made in the USA, each item in our range is meticulously formulated and crafted to outperform mass-produced alternatives. Our goal is to ensure you begin your day feeling purified, refreshed, and comforted, knowing that you're using products that are beneficial for both you and the environment. We believe everyone deserves healthy, radiant, and glowing skin!

Loyalty Program
Loyalty Program