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About Us


Who are we?

We are a women owned business who are determined to make a difference in the beauty industry. Our hope is to inspire everyone to make healthier choices when looking for a solution for better beauty. By choosing smartly what to use on your hair and skin, we encourage you to trust the goodness of nature to help you look and feel your best always!

All of our products are handmade with love and care to help you achieve your healthiest and strongest skin, hair, and scalp environment. Nature provides us with all the ingredients to achieve effective and beautiful hair and skin care. We use only the finest plant-based ingredients and extracts to harness the benefits of nature, so that we can assure we are providing you with freshness, purity and quality.


What’s inside our products is what counts. Our products are free of fillers and harsh chemicals that have been normalized in the beauty industry.

Here are a few of more than 250 of our empowering ingredients that our products contain:

  • Andiroba Oil
  • Argan Oil
  • Babassu Oil
  • Banaba Extract
  • Bayberry Fruit Wax
  • Black Cumin Seed Oil
  • Black Currant Seed Oil
  • Broccoli Seed Oil
  • Buriti Fruit Oil
  • Camellia Seed Oil
  • Carrot Seed Oil
  • Cherry Kernel Oil
  • Chia Seed Oil
  • Comfrey Root Extract
  • Cranberry Seed Oil
  • Cupuacu Butter
  • Daikon Radish Seed Oil
  • Echinacea Purpurea Root
  • Extract
  • Fennel Seed Oil
  • Foraha Oil
  • Frankincense Essential Oil
  • Gotu Kola Extract
  • Green Tea Extract
  • Guava Extract
  • Helichrysum Essential Oil
  • Hibiscus Flower Extract
  • Illipe Seed Butter
  • Karanja Seed Oil
  • Kukui Nut Oil
  • Marshmallow Leaf Extract
  • Murumuru Seed Butter
  • Neem Oil
  • Noni Fruit Extract
  • Olive Leaf Extract
  • Papaya Extract
  • Peach Kernel Oil
  • Plantain Extract
  • Pomegranate Seed Oil
  • Pracaxi Seed Oil
  • Red Raspberry Seed Oil
  • Sarsaparilla Root Extract
  • Sea Buckthorn Oil
  • Tucuma Butter

What to expect from us?

Formally known as Just Natural (yes that is us!), we have been creating and improving our own hair and skin loving solutions for more than a decade, putting our best effort to keep your wellness and self-confidence at the heart of our mission throughout the years.

Our original formulas work to boost your own hair and skin potential to restore and repair itself from the inside out. We provide solutions that aid in soothing and calming certain skin and hair concerns. The results are deeply transformatory. You will be amused to see your renewed self once you have used our products. We exist to nourish, impact and revitalize your beauty with the most effective and nutritive and invigorating ingredients mother nature hides in every corner of the earth.

Nothing to hide

Our products do not contain sulfates, silicone, and any artificial fragrances or colors. All our products are made in the USA. They are carefully formulated and designed to be more effective than those that are mass produced to let you start your day feeling purified, refreshed and comforted with the fact that you are using products that are good for you and the environment. We all deserve healthy and radiant glowing skin!

Loyalty Program
Loyalty Program