It can be used with other shampoos: Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your choice of regular shampoo. Depending on your hair care routine, swap out your regular shampoo for our purple shampoo every few washes or once a week. Check out our how-to-use guide to make sure you’re getting all of its benefits.

Using vinegar before or in between purple shampoo: Vinegar will help the purple pigment adhere more evenly to your hair. It effectively removes excess oils, product buildup, and impurities from your hair and scalp, significantly improving the effectiveness of the purple shampoo. It's important to note that vinegar cannot strip the purple pigment; instead, it enhances the effects of the purple shampoo.

For Gray and Silver Hair: Gray hair often has a wiry, porous texture that easily absorbs particles and is more likely to oxidize, resulting in a yellow and tarnished appearance. Airborne particles, sun exposure, hard water, and minerals like iron can seep into the hair follicle and cause yellowish, orange brassy tones. Eventually, the cuticle can create resistance to eliminating the brassiness with regular shampoos. Our potent cool-tone accelerator shampoo is specifically designed to tackle these unwanted tones. It saturates the hair cuticle with natural violet pigments, effectively neutralizing the yellow tones and leaving behind a stunning platinum-white color.

For White Hair: Our purple shampoo is the ultimate solution for maintaining the beauty and vibrancy of white hair. It completely eliminates any brassy or yellow tones to achieve a cooler, more sophisticated look. With the power of natural purple pigments, it effortlessly combats brassiness and revitalizes hair color. Regular use of this shampoo helps maintain color freshness and control brassiness.

For Salt and Pepper Hair: Even though purple shampoo is marketed towards blondes and gray hair, it's a valuable investment for those with salt and pepper hair. The natural purple pigment in this shampoo neutralizes yellow tones, controls brassiness, and refreshes hair color. By using it regularly, you can confidently maintain fresh, cool-toned hair and ensure that it remains vibrant, hydrated, and full of life.

For Natural Blonde Hair: If your natural blonde hair is turning yellow due to minerals in the water, smoke, or other reasons, you can use our purple shampoo to help. It effectively eliminates brassy tones from your natural blonde hair and enhances the texture and tone of your locks. It is safe to use and can dramatically enhance your natural blonde hair's color, texture, and quality.

For Colored and Highlighted Blonde Hair: Because treated hair is more prone to becoming yellow or orange, purple shampoo is an essential element in maintaining your new look. Using this toning accelerator weekly can work wonders in preserving the blonde color and correcting unwanted yellow, orange, or brassy tones. It will leave your hair cool, vibrant, and full of life.

Benefits

Sulfate-Free Formula: The sulfate-free formula gently cleanses the scalp and hair without stripping away natural oils, ensuring a gentle and nourishing experience.

Gentle on Scalp: Free from harsh chemicals and irritating tints, this product is gentle on the scalp, ensuring a comfortable and enjoyable application.

Made in the USA with Premium Ingredients: By choosing a product made in the USA, you're not only supporting local businesses but also investing in a formulation that prioritizes excellence and safety.

Free from Harmful Chemicals: Free from harsh chemicals, synthetic fragrances, and artificial colorants that can be detrimental to skin and hair health.

Holistic Hair Care: Our ingredients work in harmony with the body's natural processes, offering holistic care beyond surface-level improvements.

Cruelty-Free and Vegan: Our products are never tested on animals and are 100% vegan.

Transparency in Ingredients: We love providing the chance for our costumers to make informed choices about their skincare and hair care.

How to Use

To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to eliminate brassiness and achieve a cooler tone. Adjust the frequency of use based on the level of brassiness. Following our guide on using purple shampoo is essential to achieve optimal results.

1. Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair.

2. Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go.

3. Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy.

4. Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes.

5. Rinse: Once the time has passed, rinse out your shampoo with lukewarm water.

6. Follow with JustNutritive Purple Conditioner: It's best to follow up with our purple conditioner, which is formulated to add moisture back to your strands without compromising the results. Let it absorb for several minutes, then rinse away.

In case of contact with eyes, please be sure to rinse immediately.

If preferred, use gloves.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

Testimonials

Customer Product reviews and testimonials are provided for informational purposes only. Customer Product reviews and testimonials reflect the individual Product reviewer's results and experiences only. Product results may vary based on individual user. There's no guarantee of specific results and results can vary.