Meet the most friendly solution: a purple shampoo that neutralizes brassiness and leaves your hair with a cool-toned finish.

Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your choice of regular shampoo.

Depending on your hair care routine, swap out your regular shampoo for our purple shampoo every few washes or once a week.

Our purple conditioner is an absolute must for preserving your hair's vibrancy. Its potent formula eliminates brassiness, boosts shine, and ensures that your locks always appear fresh and vibrant.

Handcrafted with plant-based proteins, this conditioner provides hydration and encourages healthier hair.

All handmade with love in the USA and made of Earth's purest ingredients.

Benefits

Our Shampoo is a Sulfate-Free Formula that gently cleanses the scalp and hair without stripping away natural oils, ensuring a gentle and nourishing experience.

Free from harsh chemicals, synthetic fragrances, and artificial colorants that can be detrimental to skin and hair health.

Formulated with gentle, skin-loving ingredients, our conditioner is suitable for those with sensitive scalps. It's free from harsh irritants, ensuring a soothing and nourishing experience every time you use it.

Drawing on nature's benefits, our Just Nutritive purple toning conditioner incorporates a blend of the best natural extracts and moisturizers.

How to Use

1. Start by Toning with our Purple Toning Shampoo

To counter uneven and brassy tones in your hair, you must incorporate purple shampoo into your routine to eliminate brassiness and achieve a cooler tone.

Adjust the frequency of use based on the level of brassiness. Following our guide on using purple shampoo is essential to achieve optimal results.

Apply the Shampoo to Wet Hair: Dispense into your palms, then rub your hands together before applying to wet hair.

Massage the shampoo: Massage in from root to tip, lathering the shampoo as you go.

Focus on brassy areas: To knock out those unwanted yellow tones, focus on the areas that are particularly brassy.

Let the Shampoo Sit: Depending on how brassy your hair is and how cool you like your color, let the shampoo sit for five to ten minutes.

Rinse: Once the time has passed, rinse out your shampoo with lukewarm water.

Follow with JustNutritive Purple Conditioner: It's best to follow up with our purple conditioner, which is formulated to add moisture back to your strands without compromising the results.

Let it absorb for several minutes, then rinse away.

In case of contact with eyes, please be sure to rinse immediately.

2. Condition and Moisturize with our Purple Toning Conditioner

Begin with Clean, Wet Hair: Start by thoroughly washing your hair with our purple shampoo. Make sure your hair is completely wet before applying the conditioner.

Apply the Conditioner: Dispense an appropriate amount of the conditioner into your palm. Gently massage it into your hair, focusing on the mid-lengths and ends.

Ensure that the conditioner is evenly distributed for optimal results.

Allow for Absorption: Allow the conditioner to work its magic for 1-2 minutes. This brief waiting period allows the nourishing ingredients to penetrate deeply, promoting maximum effectiveness.

Thoroughly Rinse: After the waiting period, rinse your hair thoroughly with lukewarm water. Ensure that all traces of the conditioner are completely removed from your hair.

Dry and Style as Desired: Once your hair is clean and free from conditioner, proceed with your preferred drying and styling routine. Whether you choose to air-dry or use styling tools, enjoy the benefits of revitalized, nourished locks.

*Using vinegar before or in between purple conditioner: Vinegar will help the purple pigment adhere more evenly to your hair. It effectively removes excess oils, product buildup, and impurities from your hair and scalp, significantly improving the effectiveness of the purple shampoo and conditioner. It's important to note that vinegar cannot strip the purple pigment; instead, it enhances the effects of the purple conditioner

Testimonials

Customer Product reviews and testimonials are provided for informational purposes only. Customer Product reviews and testimonials reflect the individual Product reviewer's results and experiences only. Product results may vary based on individual user. There's no guarantee of specific results and results can vary.

Ingredients

PURPLE TONING SHAMPOO

Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).

PURPLE TONING CONDITIONER

Aloe Barbadensis (Aloe Vera Hydrosol), Argania Spinosa (Argan) Oil, Rubus Idaeus (Red Raspberry Seed) Oil, Raphanus Sativus (Daikon Radish Seed) Extract, Rosa Rubiginosa (Rose Hip Fruit) Oil, Vaccinium Macrocarpon (Cranberry Seed) Oil, Olea Europaea (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Simmondsia Chinensis (Jojoba) Oil, Cocos Nucifera (Coconut) Oil, Citrus Aurantium Dulcis (Orange Wax), Behentrimonium Methosulfate, Cetearyl Alcohol, Hydrolyzed Soy Protein, Citrus Sinensis (Orange) Peel Oil, Cymbopogon Martinii (Palmarosa) Oil, Foeniculum Vulgare (Sweet Fennel) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Mentha Piperita (Peppermint) Oil, Glycerin, Caprylyl Glycol, Guar hydroxypropyltrimonium, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).