Just Nutritive Gray Hair Shampoo, 16 oz amber bottle, sulfate-free with no purple dye

Just Nutritive Gray Hair Shampoo, 8 oz amber bottle

Clear gel texture of Gray Hair Shampoo on a light blue background

Hand holding Gray Hair Shampoo: vibrant, bright gray hair without the purple tint. Plant-based, sulfate-free, made in the USA

Before and after of a woman's long gray hair, from dull and yellow to sleek and bright

Before and after of short gray hair, from dull and brassy to soft, shiny silver

Before and after of long gray hair, from brassy to bright silver, next to a pomegranate

Back view of curly gray hair before and after, from brittle and lackluster to polished and lustrous

Chart comparing Gray Hair Shampoo with purple shampoos: no purple dyes, plant-based formula, sulfate-free

Gray Hair Shampoo on a towel, made for naturally gray, silver and white hair

Gray Hair Shampoo ingredients: aloe vera hydrosol, avocado oil, hydrolyzed rice protein and pomegranate

Gray Hair Shampoo

Name: Gray Hair Shampoo
Brand: Just Nutritive
SKU: 00175-1
Price: 29.99 USD
Availability: InStock

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$23.99 - $32.54

Product Overview

Brightness Without the Purple: A non-purple shampoo for gray hair that helps minimize the look of yellow, brassy tones for clean, bright gray.
No Tint, No Color Buildup: With no purple dye in the formula, there's nothing to leave a lilac cast behind, even on white hair.
Gentle Enough for Every Wash Day: Sulfate-free cleansing refreshes scalp and strands without stripping natural oils, so it slips easily into your everyday routine.
Softness for Wiry Strands: Avocado Oil delivers weightless hydration that works to soften dry, wiry-feeling gray, leaving it smooth and touchable.
Shine for Every Shade: A shampoo for white hair, silver strands, and salt-and-pepper alike, formulated to lift dullness and leave a vibrant, radiant sheen.
Less Frizz, More Bounce: Helps calm frizz while softening each strand, for hair that feels silky and smooth with a lighter, bouncier feel.
Made for the Transition: Growing out dye, blending highlights, or bleached to white? This gentle formula keeps strands soft and nourished along the way.

Product Description

Looking for a shampoo for gray hair that brightens without a purple tint? Our Gray Hair Shampoo skips the violet dye entirely, so silver stays silver and white stays white. Its gentle, sulfate-free cleanse helps lift away the dullness and yellow tones that hard water and everyday life leave behind, without stripping your natural oils.

The formula starts with Aloe Vera, then brings in Clover Flower and Guava Fruit Extracts alongside Avocado Oil for hydration, shine, and easy manageability. A blend of plant oils, including Pomegranate Seed, Chia, and Blackcurrant Seed, adds weightless moisture to dry, wiry-feeling strands, while Hydrolyzed Rice Protein and Panthenol (Vitamin B5) support softer, smoother-looking hair.

It's scented only with essential oils like Orange Peel, Lavender, and Rosemary, never synthetic fragrance. Whether your gray is fully grown in, mid-transition from dye, or bleached to bright white, it's a shampoo for silver hair that's mild enough to use daily if that's your rhythm. However you spell it, this gray or grey hair shampoo lets your natural color be the star.

Benefits

Non-Purple Formula: No purple or violet dyes, making this a non-purple shampoo for gray hair with no color cast.
Sulfate-Free Cleansing: Gentle, sulfate-free cleansers rinse away buildup while leaving your hair's natural oils right where they belong.
Free from Harsh Additives: No parabens, silicones, synthetic fragrances, or artificial colorants, just a formula you can read and trust.
Vegan and Cruelty-Free: Plant-based, vegan, and never tested on animals, with complete transparency in every ingredient on the label.
Made in the USA: Crafted in the USA with premium ingredients, held to standards that put quality and safety first.
For Every Kind of Gray: Mild enough for everyday washing on natural, color-treated, highlighted, and bleached gray hair.

How to Use

Shake well before use.
Wet hair thoroughly, roots to ends.
Start with a small amount, adding more as needed.
Massage into your scalp for a refreshing feel.
Optional: leave on a minute or two for extra brightness.
Rinse thoroughly.
Follow with our Gray Hair Conditioner on the ends, leave on a few minutes, then rinse.
Style as usual.

Tips

Shampoo about twice a week for soft, bright gray, or daily if you prefer. It's gentle enough for both.
Finish with a cool-water rinse to keep silver looking vibrant.
Hard water, chlorine, and sun can bring on yellowing. For extra help with brassiness, add our Hard Water Rinse Hair Detox.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).

FAQs

Will the Gray Hair Shampoo tint my hair purple or blue?

No. The Gray Hair Shampoo contains no purple, violet or blue dye, so it won't leave a tint, even on white hair. Its gentle, sulfate-free cleanse helps lift yellowing buildup instead of covering it with pigment, so it is easy to use at every wash. If you ever want extra toning, our Purple Shampoo once or twice a week can go alongside it.

How is the Gray Hair Shampoo different from purple shampoo?

Purple shampoo is a toner. It leaves a small amount of violet pigment on the hair to offset yellow for a while. The Gray Hair Shampoo deposits no pigment; instead, it helps lift the buildup that makes gray look dull and yellow, while plant oils and Hydrolyzed Rice Protein leave softer, smoother looking strands. Many people use it as their everyday shampoo and save a purple shampoo for occasional toning.

Why does gray hair turn yellow or brassy?

Usually it's buildup. Hard water minerals, product residue, smoke, and pollution settle on the hair, and gray strands have no pigment to hide them. Sun, high heat, and chlorine can also warm the tone of the strand itself.

How does the Gray Hair Shampoo help with yellow tones?

Its gentle, sulfate free cleanse helps lift yellowing buildup and helps minimize the look of yellow, brassy tones, without adding any purple. For extra brightness, leave it on for a minute before rinsing. If you have hard water, add the Hard Water Rinse Hair Detox every two weeks for extra help with brassiness.

Does it work on white, silver, and salt and pepper hair?

Yes. It's made for gray, silver, white, and transitioning hair. With no purple dye, silver stays silver, white stays white, and the dark strands in salt and pepper hair keep their natural tone.

Can I use it on color treated hair while I transition to gray?

Yes. It's made for the transition, whether you're mid transition from dye or fully gray. The sulfate free cleanse won't strip your natural oils, and plant oils and Hydrolyzed Rice Protein keep strands soft and nourished. Regular trims, or highlights and lowlights from a colorist, help the two shades blend.

Why doesn't it lather like my old shampoo?

Because it's sulfate free. Sulfates create big, foamy lather, but they can also strip moisture from dry gray hair. Our gentler cleansers make a softer lather that still cleans. Wet your hair thoroughly, massage the shampoo into your scalp, and use a little more if you need it.

How often should I use it?

As often as your hair needs. It's mild enough to use daily if that's your rhythm, though many people with gray hair wash two or three times a week.

How can I make dry, coarse gray hair softer?

Many people find their hair feels drier and coarser as it turns gray. A gentle, sulfate free wash, Gray Hair Conditioner on your lengths and ends, and a cool final rinse all help. The Gray Hair Shampoo adds Avocado Oil and plant oils for weightless moisture, plus Hydrolyzed Rice Protein and Panthenol for softer, smoother looking strands.

What are the main ingredients?

An Aloe Vera base; Clover Flower and Guava Fruit Extracts for shine and easy manageability; Avocado, Pomegranate Seed, Chia, and Blackcurrant Seed Oils for weightless moisture; and Hydrolyzed Rice Protein and Panthenol (Vitamin B5) for softer, smoother looking strands. It cleanses with gentle Decyl Glucoside and Sodium Methyl Cocoyl Taurate and is scented only with essential oils.

What's not in it?

No sulfates, which can strip moisture from dry gray hair. No silicones, which can build up and dull shine. No purple or violet dyes, so nothing tints your color. And no parabens or added synthetic fragrance.

Is it vegan and cruelty free?

Yes. It's vegan and cruelty free, with no animal ingredients and no animal testing. It's made in the USA with plant oils.

What's the full routine for gray hair?

Wash with the Gray Hair Shampoo, leaving it on for a minute for extra brightness. Follow with Gray Hair Conditioner on your lengths and ends, and finish with a cool rinse to keep silver looking vibrant. If you have hard water, add the Hard Water Rinse Hair Detox every two weeks for extra help with brassiness.

Can I use it on blonde hair?

You can, but it's made for natural gray, silver, white, and transitioning hair. For blonde hair, our Blonde Hair Shampoo is the better match. If you have blonde highlights in gray hair, the Gray Hair Shampoo works well for everyday washing.

Color (positive)Hair (positive)Softness (positive)Shine (positive)Conditioner (positive)

5 stars: 937 (76%)
4 stars: 142 (12%)
3 stars: 64 (5%)
2 stars: 35 (3%)
1 star: 47 (4%)

I like the smell. It takes 4 pumps to wash my hair.

I will continue to use it until it's gone. Will decide if I will continue on before that time lapses. I only like to wash my hair twice a week. It's collar bone length. Not caring for the leave on conditioner. My hair feels greasy the next day. And I font use much at all. From mid shaft to ends only..

Shampoo & ConditionerI

I have been using the shampoo and conditioner exclusively for about a year now. My Grey hair looks marvelous.

My favorite non purple shampoo for my gray hair!

I’ve used this shampoo for a few yrs now. Love it! Never have to be concerned with a purple tint to my gray hair

No blue stuff

I turned an ash gray in my 50s and was not ready for that, so I tried that purple blue shampoo that’s supposed brighten and highlight it. Wrong! It got dry, gave it a blue sheen and everyone noticed it. Then I found Just Nutitive and Hooray I found a head of hair that I liked. It’s bright and shiny and most of all it’s healthy. Thank you !

Nice shampoo, but no change.

I have very long curly gray. I have not noticed any change at all. Am I doing something wrong?

Compliments Galore!

My hair has never looked and felt so great. I get compliments from strangers!

Great product

I love the way it makes my graying hair look.

shampoo is ok. I'll keep it as a backup if I ever run out of a better shampoo that I'll go back to using. Just thought I'd give it a try.

Hi Victoria! Thank you for giving our Gray Hair Shampoo a try and sharing your honest feedback! We're sorry to hear that it didn't quite meet your expectations. Our shampoo is specially formulated to nourish gray hair while enhancing its natural softness, shine, and manageability. We understand that everyone has different hair care needs and preferences, and not every product will be the perfect fit. We truly appreciate you trying Just Nutritive and taking the time to share your experience! 😊💚

Now I need conditioner???

Hi Helen, thanks for your review! We are glad the shampoo is working for you! The Gray Hair Shampoo works well on its own, so there is nothing you are required to add to it. The reason we pair it with the Gray Hair Conditioner is that gray, white and silver hair tends to run drier and coarser than pigmented hair, so a conditioner made for it helps with softness, detangling and keeping frizz down. If your hair already feels soft and easy to manage after you wash it, you do not need to add anything at all. We’d be happy to help you find one that works well with our Gray Hair Shampoo. 💜😊

Brighter

I tried your shampoo for the first time. The gray was whiter and brighter. I am looking forward to continued use.

Hi Anne, thanks for giving our Gray Hair Shampoo a try! We’re so glad your gray looks whiter and brighter, and we hope you continue to love the results. Best regards, Melody 😊🍃

Love the way this brings out the white in my hair.

Hi Cindy! Thank you so much for your wonderful 5-star review! We're thrilled to hear that our Gray Hair Shampoo is helping bring out the beautiful white tones in your hair! It's wonderful to know you're enjoying the results and embracing your hair's natural beauty. We truly appreciate your support and thank you for sharing your experience with us! 😊💚

Healthy hair

Excellent product, I am very satisfied with them

Very satisfied

My hair is so soft and shiny. Very happy with the product. Haven't used it enough to see if if helps with grays.

I still haven’t received my order

Hello, we apologize for the inconvenience with your order. Please email us at customer service and we will happily assist your further with your concern.

Grey hair shampoo

Love this product. Leaves my hair super soft and luxurious to touch. Takes the yellow brassy tones out and makes my hair a shimmery silver color. My scalp feels really good also!

So shiny

I get so many complements on my beautiful gray hair from friends and strangers! I’ve been using the Gray Hair shampoo and conditioner since deciding to embrace the gray - I can’t imagine being without it. Full disclosure- I generally don’t wash my hair more than once a week and maybe 1/2 the time will air dry and not use the hot tools.

Hi Theresa! We're so happy to hear you're loving your gray hair and that the shampoo and conditioner are helping you embrace it confidently. Thank you for sharing your experience!

My hair hasn't been this soft in years! I love it!!

I haven't used it enough to give a full review. Thank you

Hi Dana, thank you for your feedback! We hope you enjoy using the shampoo and look forward to hearing more from you once you've tried it more. 🍂😊

New custimer

I’m giving a four star because I’ve only used the shampoo for one month and so far so good. Hope to post a five star in a few months

Love my white hair

Keeping my hair white without yellowing is top priority for me. So far, so good!

Love it!

Love soft hair

Gray Hair ShampooVery nice

Very nice shampoo for my hair

I love the smell and my grays look wonderful.

I just love it. It makes your hair so nice and shiny and keeps your hair color beautiful

Shiny white hair

Hair is shiny and very white!

Amazing product

Gray hair shampoo

Great product and I got a discount!

Gray hair Shampoo

Lathers up great & rinses off well. Leaves my hair very soft.