Just Nutritive Nutritive Hair Setting Lotion, 16 oz amber pump bottle

Woman with dark curly hair: struggling with stiff, flaky styling products? A plant-based formula with flexible hold

White cream texture of Nutritive Hair Setting Lotion

Hand holding Nutritive Hair Setting Lotion: soft, flexible hold without stiffness, body and shine without flakes or buildup

Back view of a woman running her hands through long, dark, smooth hair, with consumer survey text

Chart: the setting lotion has a soft, flexible hold, botanical oils and butters and natural shine, versus stiff setters

Back view of long hair before and after, from dry and stiff to a soft, defined style

Setting lotion botanicals: cupuacu butter, kukui nut oil, rose flower and aloe vera

Back view of long dark hair before and after, from flaky and unmanageable to a smooth, flexible finish

Nutritive Hair Setting Lotion

Name: Nutritive Hair Setting Lotion
Brand: Just Nutritive
SKU: 00110-1
Price: 32.99 USD
Availability: InStock

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$32.99

Product Overview

Soft Hold for Sets and Wraps: A setting lotion for hair that keeps roller sets, flexi-rod sets, and wraps in shape without stiffness or crunch.
Softens Wiry, Coarse Grays: Cupuaçu Butter helps smooth rough, wiry gray strands so they look polished and feel soft, not straw-like.
Moisture for Thirsty, Porous Hair: Squalane works to keep dry, porous strands soft and supple through every set, so ends look smooth, not brittle-looking.
Body for Fine, Flat Hair: A little at the roots before a blowout or large rollers builds lift and bounce without weighing fine hair down.
Kind to Relaxed and Color-Treated Hair: A conditioning wrap lotion for fragile, processed strands, helping reduce the appearance of breakage while you style.
Shine Without Flakes: Dries soft and glossy with no white flakes or crunchy buildup, whether you comb out a wrap or brush out curls.

Product Description

You set your hair, sit under the dryer, and by afternoon the curls have dropped, or the comb-out leaves white flakes behind. Nutritive Hair Setting Lotion is a creamy setting lotion for hair that gives roller sets, rod sets, and wraps a soft, touchable hold with real shine.

Made without drying alcohols, it starts with a base of Rose Flower Hydrosol and Aloe Vera Hydrosol. Cupuaçu Butter and Squalane bring moisture to dry, porous, and wiry gray strands, while Kukui Nut and Avocado Oils add softness and luster. Hydrolyzed Jojoba Protein and Panthenol round it out with smoothness and manageability.

It's a rich lotion, so a little goes a long way: start with less than a dime-sized amount and add more only for thick or coarse hair. Use it as a wrap lotion for sleek styles, as a hair setting lotion for rollers and flexi-rods, or at the roots of fine hair before a blowout. Neroli and Orange Peel Oils give it a light, fresh scent.

Benefits

No Drying Alcohols: Made without drying alcohols, so dry, porous, and gray hair stays soft instead of stiff or straw-like.
Silicone-Free Soft Hold: A hair setting lotion made without silicones, for soft hold without a coated feel or silicone buildup.
No Sulfates or Parabens: Free from sulfates and parabens, so it's gentle enough to be your everyday setting lotion.
No Synthetic Fragrance or Added Dyes: Lightly scented with essential oils alone, and made without synthetic fragrance or added dyes.
Built on Plants: A plant-based blend of hydrosols, butters, and oils, crafted to condition while it holds your style.
Made for Every Texture: Suitable for gray, color-treated, relaxed, natural, curly, wavy, coarse, and fine hair, short or long.
Vegan and Cruelty-Free: Vegan, cruelty-free, and never tested on animals, so your styling routine lines up with your values.
Handcrafted in the USA: Made in small batches in the USA by a family-owned hair and skin care brand.

How to Use

Towel-dry freshly washed hair until damp, not dripping.
Comb a small amount through each section, roots to ends.
Roll, rod-set, or wrap, or blow-dry with a round brush for body.
Let hair dry completely before removing rollers or rods.
For hot tools, smooth a little onto dry sections before flat ironing or curling.

Tips

Start with less than a dime-sized amount. Greasy feel? Use less next time.
For fine hair, spray Volumizer Hair Tonic at the scalp first, then focus the lotion at the roots.
Once your set is down, mist lightly with Shine Polish Spray for extra gloss.
Use the lowest heat setting that works on dryers and hot tools.

Ingredients

Rosa Damascena (Rose Flower Hydrosol), Aloe Barbadensis (Aloe Vera Hydrosol), Theobroma Grandiflorum (Cupuacu) Butter, Persea Americana (Avocado) Oil, Squalane (Olive) Oil, Aleurites Moluccana (Kukui Nut) Oil, Prunus Amygdalus (Almond) Oil, Cocos Nucifera (Coconut) Oil Fractionated, Brassica Oleracea Italica (Broccoli Seed) Oil, Macadamia Integrifolia (Macadamia Nut) Oil, Astrocaryum Vulgare (Tucuma) Butter, Mauritia Flexuosa (Buriti) Oil, Glycerin, Hydrolyzed Jojoba Protein, Panthenol, Behentrimonium Methosulfate, Sodium Lauroyl Lactylate, Glyceryl Caprylate, Citrus Aurantium (Neroli) Oil, Citrus Sinensis (Orange) Peel Oil, Dehydroxanthan Gum, Taraxacum Officinale (Dandelion Leaf) Extract, Carica Papaya (Papaya Leaf) Extract.

FAQs

What is a setting lotion, and what does the Nutritive Hair Setting Lotion do?

A setting lotion gives hair soft hold and body for roller sets, wet sets, and heat styling. The Nutritive Hair Setting Lotion is a creamy lotion that does that while it conditions. Its fast-drying, non-flaking formula adds body, bounce, and shine without stiffness or buildup. Rose Flower and Aloe Vera Hydrosols, Cupuaçu Butter, Kukui Nut Oil, and Squalane from olives moisturize the strands, while Hydrolyzed Jojoba Protein and Panthenol help hair look smoother and feel softer.

How do I use the Nutritive Hair Setting Lotion?

Apply a small amount of the Nutritive Hair Setting Lotion, usually less than a dime-sized amount, evenly through damp hair before styling. Towel-dry your hair first so it is damp, not soaking wet. Comb the lotion through for even coverage, then set your hair on rollers, flexi rods or pin curls, or blow dry and style as usual. For heat styling, smooth a small amount onto dry sections before using a flat iron or curling iron. Since it's a rich, creamy lotion, use it sparingly: a little gives plenty of hold.

Is the Nutritive Hair Setting Lotion good for natural or textured hair?

Yes. The Nutritive Hair Setting Lotion works on all hair types, including natural, textured and relaxed hair. It is a good step for roller sets, wrap sets and silk presses because it adds soft hold and shine while it moisturizes with Cupuaçu Butter, Tucuma Butter, Kukui Nut Oil and Squalane. Apply it to damp, detangled hair and work in small sections for even coverage. Because it does not flake, it leaves natural hair soft and touchable instead of hard or dull.

Is the Nutritive Hair Setting Lotion good for fine or thin hair?

Yes, with a light hand. It's a rich, creamy lotion, so fine or thin hair needs very little: less than a dime-sized amount for the whole head, focused at the roots for lift. For extra body, spray Volumizer Hair Tonic onto your scalp first. Then set on large rollers or blow-dry with a round brush. Because the formula is non-flaking and leaves no stiff buildup, fine hair keeps its movement and bounce instead of looking flat or sticky.

How is the Nutritive Hair Setting Lotion different from mousse or gel?

The Nutritive Hair Setting Lotion is a creamy lotion with soft hold. Mousse is a foam, and gel usually gives a firmer, stiffer hold. This lotion works through damp hair section by section and is made for sets and heat styling, so curls and waves stay bouncy and brushable. It also conditions with Cupuaçu Butter, Kukui Nut Oil, and Hydrolyzed Jojoba Protein. If you want firmer hold, finish with a gel; for softness and movement, the setting lotion alone is enough.

Is the Nutritive Hair Setting Lotion safe for color-treated hair?

Yes. The Nutritive Hair Setting Lotion is suitable for all hair types and styling methods, including color-treated hair. It moisturizes with plant hydrosols, butters and oils, which helps colored hair look more luminous and shiny, and it contains no silicones. Its soft hold brushes out easily, so you can restyle without stripping or rewashing your hair. For heat styling on colored hair, use the lowest heat setting that works and let hair dry partly before blow drying.

What ingredients are in the Nutritive Hair Setting Lotion?

The Nutritive Hair Setting Lotion is made with Rose Flower and Aloe Vera Hydrosols, Cupuaçu and Tucuma Butters, Avocado, Kukui Nut, Almond, Coconut, Broccoli Seed, Macadamia Nut and Buriti Oils, Squalane, Glycerin, Hydrolyzed Jojoba Protein, Panthenol and Dandelion Leaf and Papaya Leaf Extracts. The full list is on this page. Because it contains Almond, Kukui Nut and Macadamia Nut Oils, check with your doctor before using it if you have a tree nut allergy.

Is the Nutritive Hair Setting Lotion vegan, and how does it smell?

Yes. The Nutritive Hair Setting Lotion is 100% vegan and cruelty-free, never tested on animals, and it is made in the USA by Just Nutritive, a women-owned company in business since 2007. It has a light floral and citrus scent from Rose Flower Hydrosol and Neroli and Orange Peel Oils, which softens as your hair dries. It works for women and men with any hair type, and a small bottle lasts a long time because you only need a little each time.

Shine (positive)Softness (positive)Curls (positive)Frizz (positive)Hair (positive)

5 stars: 40 (83%)
4 stars: 6 (13%)
3 stars: 0 (0%)
2 stars: 2 (4%)
1 star: 0 (0%)

Love this product. This is my second time ordering. this product helps me style my hair ,and makes my hair softer.

Works great for my finicky gray hair.

I am a 72 year old with log gray wavy hair. I have never liked the feel of leave in hair products (I prefer hair that feels clean, soft and fresh. I decided to try this product since I like JN’s gray hair shampoo and conditioner. I use the setting lotion sparingly on damp hair and let my locks air drying. I use various heatless curling methods overnight. The setting lotion improves my hair's manageability and greatly reduces humidity induced frizz. I will continue to use this along with JN’s Gray Hair shampoo and conditioner.

Nutritive Hair Setting Lotion

Very thick, only need very small amount or hair feels very greasy. Haven't seen or felt much improvement to my Grey hair yet. The scent could be better.

Nourish my hair. And I used it just a little bit and looked shiny and soft.

Hair Setting Lotion

This works amazingly well for my hair! It helps with softness & luster and my hair has begun to curl again! I absolutely love it and recommend anyone to try it! An added bonus is that it smells really nice!!

El acondicionador es perfecto, tiene todo lo que a mí me gusta y te deje el pelo bien. El shampoo es horrible, pero el acondicionador el enjuague es perfecto para mi pelo y lo volvería a comprar

Gray hair magic

This setting lotion, along with the shampoo and leave in conditioner, have all done wonders for my gray hair. It’s brighter and holds the style like never before! I recommend highly.

Hair products

Sorry it makes my hair so greasy. I need to send back but don't have my shipping package so what can I do?

Nourished Hair

Definitely nourishes my hair with just a bit of shine. Soft and healthy hair ❣️

Excelente

Thanks

This Nutritive Hair Setting Lotion is the "real deal", thank you!!

MY thirsty hair loves this Lotion, Thank you!!

Nutritive Hair Setting Lotion

Nutritive Setting Lotion

I really love how this setting lotion works. My hair is very shiny and healthy looking! I would buy it again.

I love this stuff!

First, let me admit to being rather snobbish about my hair care products. I was sent a sample when I ordered another skin care product. Out of curiosity, I tried it, not expecting much.
Was I surprised.
Not only did it out perform my pricey setting mousse, it left my hair shiny, bouncy and healthy. You don’t need much, maybe a quarter sized amount in your palm, rub your hands together and run them through your hair. It’s a wonderful product.
Thank you Just Nutritive for offering a great product♥️
PS. The bottle will last you a year!

Setting Lotion

No need to use a lot. Little goes a long way. Been a good addition to my hair routine.

Love it.and my hair love it

My hair is in the best condition

it has ever been

Hair sitting lotion

This works awesome and smells wonderful

Having great results!

The nutritive hair setting lotion is a great product for my natural curls. I love how it leaves my hair so soft & manageable.

Love it

Love this hair setting lotion! It’s a game changer for me. I’ve looking for something that will hold my fine thin hair so I don’t have to use hairspray anymore and this is it. I’m a big fan of all of the products I’ve tried but have to say this is my favorite.

Great Product

I’m enjoying this product, really thick. It doesn’t revert my natural flat ironed hair. Would differently buy again.

Setting lotion

A absolutely love it! Makes my hair soft and adds volume! I'm telling everyone about it!!

Great!

This made my hair soft and manageable. Not greasy at all. Works very well on course hair

A Winner

For roller sets or air drying my natural curls, this Nutritive Hair Setting Lotion is now a must have. I roller set my hair and the curls were shiny with bounce because of the natural ingredients. I applied this before letting my hair air dry. The lotion eliminated all frizz, and left my curls smooth and defined.

No More Static!

I got this as a sample last year and knew I had to have it after just one use. I use a dime sized amount on my ends before I blow dry and it leaves my dry, Colorado hair static free. It's also great to scrunch in my hair when I want to let it air dry for beachy waves. I am sensitive to smells and this doesn't affect me at all. Nice, light scent.

Love this lotion

My hair feel wonderful and styles so nice

Great

Leaves my hair feeling nice and conditioned

Love this product!

At my last appointment, my hair stylist asked what I was doing differently. He noticed that my hair was not as dry and brittle from my daily use of a hair dryer and flat iron.

Hair Lotion

Thought I would give this a try for my fine dry hair that has been taking a beating. I have tried it on wet and dry hair. Using it on wet hair then blow drying calms the frizziness. Using it on dry calms the static and flyaways. Depending on the day 1-3 pumps does the trick.

Perfect!

Nothing like it for blow-out or curly use!

Best Leave in

Have been using for two years and love it leaves hair soft and easy to style. Lasts a long time and is a great value.

No Title

Love these products

best moisturizer ever

I love this moisturizer for my hair. It hold my twists and styles without being greasy. My hair feels, looks healthy & soaks this right up!

Healthy and Manageable Hair

Nutritive Hair Setting Lotion has made my hair healthy and moisturized. My hair is so much more manageable since I have started using it. Each time I wash my hair I take a little dime drop and lightly work through my hair from my ends word my roots. I never style my hair and just let it air dry.