Blonde Hair Shampoo

The Blonde Hair Shampoo is a sulfate-free shampoo for every shade of blonde that helps reduce the look of brassy and yellow tones without purple dye. Purple shampoos deposit violet pigment to cancel out yellow, which can sometimes leave a lilac tint. Our formula takes a different approach: it gently cleanses away the buildup that dulls blonde hair, while Clover Flower and Guava Fruit Extracts, Chamomile Oil and Hydrolyzed Rice Protein help your blonde look brighter, softer and shinier.

Brassy hair is blonde or light hair that has taken on unwanted yellow, orange or copper tones, and the Blonde Hair Shampoo is made to help reduce that look. Brassiness often comes from hard water minerals, sun, heat styling, chlorine and product buildup, and it shows most on lightened and highlighted hair. Our sulfate-free formula gently cleanses away the dulling buildup, while Clover Flower Extract, Chamomile Oil and Hydrolyzed Rice Protein help your blonde look cleaner, brighter and closer to its true shade.

To tone down brassy blonde hair, start by washing with the Blonde Hair Shampoo, which helps neutralize the look of yellow tones without purple dye. Massage it into wet hair, work it through the lengths and rinse well, then follow with the Blonde Hair Conditioner on the mid-lengths and ends. If you have hard water, use a clarifying rinse like our Hard Water Rinse Hair Detox every two weeks to lift mineral buildup. Between washes, use a heat protectant and rinse your hair after swimming in chlorine.

Yes. The Blonde Hair Shampoo is made for both natural and color-treated blondes, from golden blonde to platinum. Natural blonde hair can turn dull or yellow over time from sun, hard water and buildup, and this shampoo gently cleanses that away without depositing any pigment, so it will not tint your hair purple. Botanicals like Chamomile Oil, Clover Flower Extract and Hydrolyzed Rice Protein help natural blonde look brighter, softer and shinier with regular use.

Yes. The Blonde Hair Shampoo is designed for color-treated, lightened and highlighted blonde hair, as well as natural blondes. It uses gentle, sulfate-free cleansers, Decyl Glucoside and Sodium Methyl Cocoyl Taurate, that clean without stripping your color. Avocado, Pomegranate Seed and Chia Oils add moisture to hair that feels dry after lightening, and Hydrolyzed Rice Protein and Blackcurrant Seed Oil add softness and shine. It works on every shade, from subtle highlights to platinum, for both women and men.

No. The Blonde Hair Shampoo contains Chamomile Oil, a classic ingredient in blonde hair care, but it is not a hair lightener or bleach, so it is not made to change your natural color. What it does is help your blonde look brighter by cleansing away the dulling buildup that makes hair look yellow or flat, and by adding softness and shine. If you want your hair a shade or two lighter, talk to a colorist, then use this shampoo to keep that blonde looking fresh.

Yes. The Blonde Hair Shampoo is sulfate-free. It cleanses with Decyl Glucoside, a plant-derived cleanser, and Sodium Methyl Cocoyl Taurate, a gentle coconut-derived cleanser, which lather and lift buildup without stripping natural oils or color. It is 100% vegan and free from parabens, artificial colors and artificial fragrances; its scent comes from essential oils like Lavender, Rosemary, Ylang Ylang and Rose Geranium. Every ingredient is listed on this page, and it is made in the USA by Just Nutritive, a women-owned company since 2007.

The Blonde Hair Shampoo is made for blonde shades, so if your hair is mostly gray, silver or white, we recommend our Gray Hair Shampoo instead. It is also non-purple and sulfate-free, and it is made for the dull, yellow tones and coarse, wiry texture that gray hair often has. Both shampoos share botanicals like Clover Flower and Guava Fruit Extracts and Hydrolyzed Rice Protein. If you are blonde with a few gray strands, the Blonde Hair Shampoo is still a good fit.

Yes, for the best results. The Blonde Hair Shampoo cleanses and brightens, and the Blonde Hair Conditioner, made to work hand in hand with it, adds moisture and shine without purple dye. After shampooing, apply the conditioner to the mid-lengths and ends, comb it through, leave it on for 2 to 5 minutes and rinse with cool water. The conditioner has Argan, Rose Hip and Jojoba Oils for soft, smooth blonde hair. You can buy both together in our Blonde Hair Duo.

Using the Blonde Hair Shampoo is simple. Wet your hair thoroughly with lukewarm water, squeeze a small amount into your palms and massage it into your scalp. Work the lather through the lengths of your hair, then rinse until no shampoo is left, since leftover residue can make hair feel heavy. If your hair has a lot of styling product or feels very dirty, repeat once. Use a little more shampoo if your hair is long or thick, and follow with the Blonde Hair Conditioner.