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Product Overview
- Everyday Brightness, Weekly Toning: A toning shampoo set for gray hair: a non-purple shampoo for regular washes, plus a purple one for the days brass shows up.
- Cooler Silver, Clearer White: Together they work to cool the look of yellow and brassy tones, so silver, white, and salt-and-pepper strands look brighter and cleaner.
- Gray Hair Shampoo for Every Wash: A gentle, sulfate-free shampoo for silver hair with no purple dye, so regular washes never leave a lilac cast.
- Purple Shampoo for Toning Days: A toning shampoo for gray hair that deposits a sheer violet tint to help cancel the look of yellow and brassy warmth.
- Cool, Not Lilac: Most washes use a shampoo with no purple dye, so violet has fewer chances to build up on light, porous strands.
- Soft, Never Squeaky: Avocado Oil in both formulas adds moisture and slip, so gray hair feels smooth and looks glossy after every wash.
- Made for Every Kind of Gray: For natural gray, color-treated, and highlighted hair, and for anyone growing out dye or blending into silver.
Product Description
Gray hair rarely turns yellow all at once. Hard water, sun, and everyday buildup add a brassy cast a little at a time, which is why this toning shampoo set for gray hair splits the job in two.
On regular wash days, the sulfate-free Gray Hair Shampoo cleanses with no purple dye at all. Clover Flower and Guava Fruit Extracts join Avocado and Pomegranate Seed Oils for softness and shine, while Hydrolyzed Rice Protein and Panthenol (Vitamin B5) leave strands smoother-looking. Once or twice a week, the Purple Shampoo takes over. Its sheer violet tint comes from Acid Violet 43, a cosmetic colorant, and helps cancel the look of yellow and brassy warmth on the same Aloe Vera base.
Why the pair? A purple shampoo for silver hair works best as a weekly step, not an everyday one, and its non-purple partner covers every wash in between. Still searching for the best purple shampoo for gray hair? Try giving it a partner. Both are scented only with essential oils, from Lavender and Rosemary to Bergamot and Grapefruit.
Benefits
- Sulfate-Free, Both Bottles: Both shampoos in this toning shampoo set for gray hair cleanse with gentle, sulfate-free cleansers, never stripping.
- Non-Purple Everyday Shampoo: The Gray Hair Shampoo has no purple or violet dye, so regular washes add no color cast.
- Sheer Violet Tint, Clearly Labeled: The Purple Shampoo gets its violet from Acid Violet 43, a cosmetic colorant, listed openly below.
- Silicone-Free and Paraben-Free: Neither formula contains silicones or parabens, so nothing coats strands or builds up between washes.
- No Synthetic Fragrance: Both shampoos are scented only with essential oils, with no added synthetic fragrance or parfum.
- For Natural and Color-Treated Hair: Suitable for natural gray, silver, and white hair, plus color-treated, bleached, and highlighted blonde.
- Vegan and Cruelty-Free: Both formulas are made with vegan ingredients and are never tested on animals.
- Handcrafted in the USA: Made in small batches in the USA by a family-owned, plant-based hair and skin care brand.
How to Use
Regular Wash Days: Gray Hair Shampoo
- Shake the Gray Hair Shampoo and massage it into wet hair and scalp.
- Leave it on a minute or two for extra brightness, then rinse.
- Follow with Gray Hair Conditioner.
Toning Days: Purple Shampoo
- Use the Purple Shampoo in place of your regular wash, massaging it into wet hair and focusing on brassy areas.
- Leave it on up to 5 minutes, then rinse with lukewarm water.
- Follow with Purple Conditioner.
Tips
- Start with one Purple Shampoo day a week; add a second if yellow returns sooner.
- Very light or porous hair? Start the Purple Shampoo at 1 to 2 minutes.
- Seeing lilac? Space out toning days; the tint fades with each wash.
- Toning cools the look of yellow. It won't lighten darker gray.
Ingredients
Gray Hair Shampoo
Aloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).
Purple Shampoo
Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (CI 60730).







