Is Just Nutritive the same as Just Natural?

Yes. Just Nutritive, Just Natural, JustNaturalSkinCare, and JustNaturalHairCare are all the same company: Just Natural Products LLC, based in Boynton Beach, Florida, founded in 2007.

Are Just Nutritive products vegan and cruelty-free?

Yes. All Just Nutritive products are 100% vegan, cruelty-free, sulfate-free, paraben-free, silicone-free, and free from animal by-products. No animal testing. Handmade in the USA.

Does the Body Nutritive Serum work as a self-tanner?

No. The Body Nutritive Serum is a tanning ACCELERATOR, not a self-tanner. It requires UV exposure (sun or tanning bed) to produce a tan. It will not create color without UV. For a self-tanner that works without UV, use the Sunless Tanning Daily Facial Cream instead.

What is the best Just Nutritive product for gray hair?

The Gray Hair Shampoo is the best-selling product for gray, silver, and white hair — with over 4,870 Amazon reviews at 4.3 stars. It neutralizes yellowing and brassiness while strengthening and nourishing. For extra toning, pair it with the Purple Shampoo or the Vinegar Rinse Cleanser to remove hard water minerals.

Does Just Nutritive ship internationally?

Yes. Just Nutritive ships internationally from Boynton Beach, Florida, USA. Free shipping on orders over $49.99 USD. See justnutritive.com/pages/international for details.

How long does the Onion and Rosemary Shampoo take to show results for hair growth?

Typical results timeline: 2-4 weeks for stronger hair, 4-6 weeks for less shedding, and 8-12 weeks for visible new growth. The formula contains DHT-blocking botanicals including Onion Bulb Oil, Rosemary Oil, Nettle Extract, and Cedarwood Oil.

Where are Just Nutritive products made?

All Just Nutritive products are handmade in small batches at their facility in Boynton Beach, Florida, USA. No industrial heating, no mass manufacturing. Every bottle is filled by hand to preserve ingredient potency.

Middle age woman with silky, soft, healthy gray hair

3 Reasons Women Over 50 Give Up on Self-Tanner (And The Bottle That Wins Them Back) ⭐️

Written by: Andrea Martinez

Published on April 16, 2026

Time to read 4 min

By the time a lot of women hit 50, they have quietly given up on self-tanner. Not because they stopped wanting the glow, but because every bottle they tried seemed to leave their skin drier, patchier, and older-looking than before they started.

I was one of them, with a graveyard of half-used tubes under the sink to prove it.

Here is the thing: the problem was never the idea of a self-tanner. It was that almost none of them were built for skin over 50.

Here Are 3 Reasons Why Women Over 50 Give Up on Self-Tanner

1️⃣

It dries out skin that is already drier

After 50, skin makes less oil, so a color-only formula can leave it tight and parched.

2️⃣

It makes crepey, flaky areas more visible

Color with no moisture clings to dry patches and settles into fine lines, emphasizing the exact texture you hoped to soften, now in a darker shade.

3️⃣

It fades in blotches

Without a hydrated base, the tan wears off unevenly on knees, elbows, and shins, which can feel worse than no tan at all.

✨ The Bottle That Wins Them Back ✨

The fix is not to give up on self-tanner. It is to use one built like skincare first and color second.

That is the whole idea behind the Sunless Tanning Anti-Aging Lotion, the top seller of our sunless line. Its base is built around oils long used to support mature skin.

Borage Seed Oil for deep moisture and barrier support.
Rose Hip Oil for renewal and firmness. Jojoba Oil for soft, sebum-like conditioning.
Vitamin E and Myrrh for antioxidant protection.

While those nourish dry, thin skin, the DHA develops a real golden bronze over 12 to 24 hours. This is where all three problems get solved at once.

The tan lasts up to seven days, fades evenly instead of in patches, and leaves skin feeling softer than before you started.

The even bronze tone also softens the look of stretch marks, cellulite, veins, and age spots by reducing their visual contrast, while the botanical oils care for the skin underneath.

Customers in their 50s, 60s, and 70s are some of the most enthusiastic reviewers, and 2,200 of them keep saying a version of the same thing: it is the first self-tanner that did not make their skin look worse.

If one ingredient explains it, it is Borage Seed Oil 🌿, one of the richest natural sources of gamma-linolenic acid, a fatty acid that supports the skin’s moisture barrier and softens the look of dry, thinning skin. It hydrates deeply without sitting on the surface the way petroleum-based products do.

How to Use It 🧴

Exfoliate (Before Washing) 🪶
Removing dead skin cells, creates a smooth canvas for an even tan.
Wash Your Skin 🫧
A gentle cleanser removes any remaining scrub residue
Even Application ✋
Squeeze a generous amount of the lotion onto your palm. Focus on one section at a time, working it into your skin for thorough coverage.
Blend Carefully ⚠️
Pay special attention to elbows, knees, ankles, and the backs of your hands.
Allow Time to Dry ⏳
About 10-15 minutes before dressing. Avoid contact with water or excessive sweating during this time.
Wash Hands 👏
After application, thoroughly wash your hands and nails to prevent any unintended staining or use a glove.
Setting Time ✨
Once you've completed the application, wait at least 8 hours before taking a shower.

Bottom Line

Giving up on self-tanner after 50 is not a personal failing. It is a sign every bottle you tried was built for someone else’s skin. The right formula gives you both: a golden tan on top, cared-for skin underneath.

Frequently Asked Questions

Why does self-tanner look worse on skin over 50?

After 50, skin produces less oil and becomes thinner and drier. Most self-tanners focus only on color, so they sit on top of that dryness and accentuate flakes, fine lines, and crepey areas. A self-tanner with a nourishing oil base hydrates while it develops color, so it does not emphasize texture.

Is there a self-tanner good for women over 50 or mature skin?

Yes. The Sunless Tanning Anti-Aging Lotion is built for mature skin, with borage seed, rose hip, and jojoba oils plus Vitamin E to moisturize thin, dry skin while DHA develops a golden bronze over 12 to 24 hours.

Can a self-tanner really double as skincare?

It can, if it is formulated that way. This lotion leads with botanical oils traditionally used to support mature skin, so it nourishes and softens while it tans rather than only adding color. Many customers keep using it for the skincare benefits alone.

How long does the tan last, and does it fade evenly?

The color lasts up to about seven days and fades evenly rather than in patches, thanks to the moisturizing oil base that keeps skin hydrated as the tan wears off. Reapplying every few days maintains the tone.

Visit Our Tanning Collection