Does the Purple Shampoo stain your hair purple?

No, our purple shampoo is not formulated to cause any staining. But if you prefer, you can use gloves.

What color is the Gray Hair Shampoo?

Our Gray Hair Shampoo is a pearly/white color.

Will this work for both natural gray and color-treated gray?

Yes! Suitable for both natural gray/silver and color-treated gray hair.

Is gray hair always dry and coarse or can it be soft?

Gray hair tends to be drier because follicles produce less oil. With the right products, you can achieve soft gray hair.

Difference between the Gray and Purple shampoo

Our Gray Hair Shampoo helps to remove any yellowing or brassiness tones while also working to maintain a clean and bright appearance, enhancing the natural gray color. Our Purple Shampoo is designed for those dealing with stubborn yellowing and brassiness that are difficult to eliminate. Our Purple Toning Shampoo serves more as a complementary treatment in your hair care routine.

You say not to use Purple Shampoo, yet you offer one?

We truly apologize for any confusion this has caused. Our Purple Toning Shampoo is an optional complementary product for those who like the purple shampoo. Our aim is to offer solutions tailored to all of our customers.

What scent is the Purple Shampoo?

Our products are made with all-natural ingredients, and we never use chemical fragrances. That said, eucalyptus is the most potent essential oil we use and tends to have the strongest natural scent

How does the purple and gray hair shampoo system eliminate yellow and brassy tones in gray hair?

Each shampoo serves a specific, distinct role. The Gray Hair Shampoo is your daily cleanser: it gently cleanses and nourishes gray hair at every wash, proactively minimizing the onset of yellowing and brassiness through its antioxidant-rich botanical formula. The Purple Toning Shampoo is your weekly corrector: it deposits cool violet pigments that neutralize existing yellow and orange tones using the color wheel principle — purple cancels yellow. Together they provide both prevention and correction for pristine silver hair.

How often should I use the gray and purple shampoo in this Duo?

Use the Gray Hair Shampoo at every single wash as your regular cleanser — it can be used daily or every other day as needed. Use the Purple Toning Shampoo once a week, or on an as-needed basis when you notice increased brassiness or yellowing. Overusing the purple shampoo — more than twice a week — risks over-depositing pigment and producing an unwanted purple or lavender tint, particularly on highly porous or bleached hair.

Will the Purple Toning Shampoo turn or permanently stain my hair purple?

No — when used correctly. The shampoo contains a calibrated, low-concentration pigment designed to neutralize yellow without tinting the hair. Leave it on for 5–10 minutes and rinse thoroughly. If you accidentally leave it on too long or use it daily, it may deposit a temporary lavender tint — but this is not permanent and fades with the next wash using the Gray Hair Shampoo.

Does the Purple Toning Shampoo use natural pigments or synthetic dyes?

It uses a dual-pigment approach: the industry-standard Acid Violet 43 combined with natural anthocyanin pigments extracted from blueberry (Vaccinium Uliginosum) and blackberry (Rubus Fruticosus). This combination delivers gentler, more nuanced tone correction with a lower risk of the harsh purple residue that high-concentration single-pigment shampoos can leave. It is also sulfate-free, unlike many conventional toning shampoos.

Does the gray and purple shampoo work on white, silver, and blonde hair as well as natural gray?

Yes — and it is especially effective on pure white hair. White hair is the most susceptible to yellowing because it has no pigment to mask discoloration. The Gray Hair Shampoo's antioxidant-rich formula helps prevent new yellowing, while the Purple Toning Shampoo neutralizes existing yellow tones to restore a bright, clean white color. It also works on bleached, highlighted, and color-treated hair.

How long should I leave the Purple Toning Shampoo on before rinsing?

5 to 10 minutes, depending on the degree of brassiness. For mildly yellow hair or for your first use, start with 5 minutes. For heavily oxidized, very yellow, or nicotine-stained white hair, leave on for up to 10 minutes. Always follow immediately with a moisturizing conditioner (the Just Nutritive Purple Conditioner is the recommended pairing) to replenish any moisture.

Are the gray and purple hair shampoo products sulfate-free, paraben-free, and cruelty-free?

Yes. Both the Gray Hair Shampoo and the Purple Toning Shampoo are sulfate-free, paraben-free, cruelty-free, and vegan. The primary cleansing agents are Decyl Glucoside and Sodium Methyl Cocoyl Taurate — gentle, plant-derived surfactants that cleanse effectively without stripping the scalp or fading color. Safe for daily use on sensitive scalps.

Why combine a gray hair shampoo and a purple toning shampoo in one Duo?

The two products address different — but equally important — aspects of gray hair care. The Gray Hair Shampoo provides daily nourishment, hydration, and proactive yellowing prevention. The Purple Toning Shampoo corrects existing brassiness when it appears. Using them together means you are both preventing problems before they develop AND treating them when they arise. Neither product alone achieves both goals.

Can I use just the Gray Hair Shampoo without the Purple Toning Shampoo?

Absolutely. The Gray Hair Shampoo is a complete daily cleanser that works independently. Many customers use only the Gray Hair Shampoo and find it sufficient for maintaining brightness and softness. The Purple Toning Shampoo becomes essential when yellowing or brassiness is a noticeable concern. If your gray hair stays relatively bright and cool-toned naturally, the Gray Hair Shampoo alone may be all you need.

How is this Purple Shampoo different from brands like Shimmer Lights or Fanola?

Most conventional purple shampoos — including Shimmer Lights and Fanola — rely exclusively on a single synthetic dye: Acid Violet 43. Our Purple Toning Shampoo uses a dual-pigment approach: Acid Violet 43 combined with natural anthocyanin pigments extracted from blueberry and blackberry. This combination delivers gentler, more nuanced tone correction with a lower risk of the harsh purple residue that high-concentration single-pigment shampoos can leave. It is also sulfate-free, unlike many conventional toning shampoos.

Two bottles of Just Nutritive shampoo on a white background

Woman with gray hair touching her head, with text about hair color care.

Two bottles of hair care products with a purple product sample and text about brass-free hair.

Advertisement for purple toning shampoo with a woman with gray hair on a dark background

Woman with gray hair featuring text about gray hair shampoo.

Before and after comparison of hair color with 'Before' on left and 'After' on right.

Before and after comparison of hair color transformation on a person with gray hair.

Blackberries and blueberries with green leaves on a light green background, text about blackberry and blueberry extracts.

Promotional graphic for a hair care product duo with text on reasons to love it, including sulfate-free, gentle on scalp, soft and smooth hair, made in the USA, and cruelty-free and vegan.

Silver & Gray Hair Perfecting Duo

Name: Silver & Gray Hair Perfecting Duo
Brand: My Store
SKU: DU034-1
Price: 54.98 USD
Availability: InStock

.price-ui--loading { display: block !important; opacity: 1 !important; }

$54.98

Product Overview

Dual-Action System: Gray Hair Shampoo and Purple Toning Shampoo work together to help minimize yellowing and brassiness while supporting cool tones.
Brass Control Without Damage: Purple Toning neutralizes unwanted tones while Gray Hair Shampoo helps maintain cooler, more sophisticated hair appearance naturally.
Hydration & Softening: Complementary duo hydrates and nourishes hair, helping tame frizz for silky, soft, and manageable silver locks.
Natural Purple Pigments: Blueberry and blackberry extracts provide natural color correction without harsh chemicals, dyes, or purple residue.
Versatile Hair Care: Perfect for natural gray, silver, white, or blonde highlights, providing customized care for cool-toned hair.

Product Description

Bring Out the Best in Your Gray, Silver, or White Hair with Our Perfecting Duo! Say goodbye to yellow tones and brassiness with this powerful combination of Purple Toning Shampoo and Gray Hair Shampoo, specially designed to keep your silver, gray, or white hair vibrant, healthy-looking, and hydrated.

Our Gray Hair Shampoo works to help minimize the onset of yellowing and brassiness, gently cleansing and nourishing your hair while enhancing natural shine and softness. It's perfect for maintaining that bright, beautiful gray or silver color you love—without any purple dyes.

The Purple Toning Shampoo, packed with natural purple pigments derived from blueberry and blackberry extracts, neutralizes stubborn yellow and orange tones, helping restore a cool-toned, sophisticated finish to your hair.

Use it weekly to keep your hair looking fresh, vibrant, and free from brassiness appearance. Together, this dynamic duo offers the perfect balance of daily maintenance and color correction, ensuring your gray or silver hair stays soft, smooth, and free of unwanted tones.

Both products are made with premium, natural ingredients including Avocado Oil, Pomegranate Seed Oil, and Hydrolyzed Rice Protein.

They're sulfate-free, paraben-free, cruelty-free, and vegan, making them a safe and effective choice for your hair care routine.

Benefits

Helps neutralize yellow and brassy tones naturally
Sulfate-free formula gently cleanses without stripping natural oils
Enhances shine and softness for manageable silver hair
Natural purple pigments from blueberry and blackberry extracts
Safe for natural gray, silver, white, or color-treated hair
Free from harsh chemicals, synthetic fragrances, and artificial colorants
Made in the USA with premium botanical ingredients
100% cruelty-free and vegan for ethical hair care

How to Use

Step 1: Gray Hair Shampoo (For Daily or Regular Use)

Wet Your Hair: Thoroughly wet your hair from roots to ends
Apply Shampoo: Dispense a small amount of the Gray Hair Shampoo into your palm and adjust as needed
Massage into Scalp: Gently massage the shampoo into your scalp using your fingertips, working it through your hair. This helps stimulate the scalp and promote a healthy shine
Optional - Let It Sit: For an extra boost of brightness, leave the shampoo on for 1-2 minutes
Rinse Thoroughly: Rinse your hair completely to ensure all shampoo is removed
Condition: Follow with a conditioner, focusing mainly on the ends. Leave it on for a few minutes before rinsing out

Step 2: Purple Toning Shampoo (Use Once a Week or as Needed for Brassiness)

Apply to Wet Hair: After using the Gray Hair Shampoo, dispense a small amount of Purple Toning Shampoo into your hands and rub them together before applying to wet hair
Massage and Focus on Brassy Areas: Lather the shampoo from roots to tips, paying extra attention to areas with yellow or brassy tones
Let It Sit: Allow the shampoo to sit on your hair for 5-10 minutes, depending on the level of brassiness and desired coolness
Rinse Thoroughly: Rinse out the shampoo with lukewarm water
Condition: Follow with Just Nutritive Purple Conditioner or a moisturizing conditioner to replenish hydration. Leave it on for several minutes, then rinse thoroughly

Suggested Routine

For Daily or Regular Use: Use the Gray Hair Shampoo as your primary cleanser to maintain your hair's vibrancy and softness
Once a Week: Incorporate the Purple Toning Shampoo to neutralize yellow and brassy tones for a cooler tone

Ingredients

Gray Hair Shampoo:
Aloe Barbadensis (Aloe Vera Hydrosol), Trifolium Pratense (Clover Flower) Extract, Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Oil, Thymus Vulgaris (Thyme) Oil, Salvia Sclarea (Clary Sage) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Rose Geranium) Oil, Methylcellulose, Caprylyl Glycol, Santalum Album (Sandalwood) Oil, Citric Acid, Panthenol (Vitamin B5).

Purple Toning Shampoo:
Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).